F1 News: Lewis Hamilton Signs Multi-Year Ambassador Contract Alongside Ferrari Partnership

Alex Harrington | Jul 31, 2024

May 2, 2024; Miami Gardens, Florida, USA; Mercedes driver Lewis Hamilton (44) during a press conference in advance of the Miami Grand Prix at the Miami International Autodrome. Mandatory Credit: John David Mercer-USA TODAY Sports / John David Mercer-USA TODAY Sports

In an expansion of his commercial partnerships, Lewis Hamilton, the celebrated Mercedes Formula One driver, has signed on as a global brand ambassador for CFI, a leading online trading broker. This multi-year alliance not only grows Hamilton's impressive portfolio but also includes a philanthropic component, as CFI will contribute to the 7-time champion's Mission 44 initiative.

The recent announcement follows closely on the heels of Hamilton's new ambassador role with luxury brand Dior, and of course, Ferrari, beginning in 2025. Notably, Hamilton tops the motorsport category and ranks seventh globally in the "50 Most Marketable Athletes" list by SportsPro, reflecting his substantial commercial appeal.

Expressing his enthusiasm about the new partnership, Hamilton stated:

“I’m excited to join CFI as their global brand ambassador. This partnership aligns with our shared drive for excellence and innovation. Just as I strive for peak performance in everything I do, I am impressed by CFI’s dedication to provide best-in-class tools and conditions for their clients.”

Hamilton added:

“Together, we aim to inspire and have a positive impact, and I’m looking forward to empowering their global community.” This collaboration aims to leverage Hamilton's global influence to further enhance CFI’s educational reach, simultaneously promoting excellence and empowerment through professional development.