F1 News: Major Mercedes Sponsorship Comes To An End After Lewis Hamilton Exit

Mercedes' partnership with Tommy Hilfiger has come to an end.

Mercedes - Tommy Hilfiger - Mick Schumacher - George Russell - Lewis Hamilton / Mercedes Press Image

Mercedes' fashion partnership landscape is undergoing a major overhaul, transitioning from Tommy Hilfiger to Adidas in a move that signals a new era for the team. This shift coincides with the departure of their celebrated driver, Lewis Hamilton.

Key Takeaways:

• The collaboration between Mercedes and Tommy Hilfiger concludes, making way for a fresh partnership with Adidas, starting from the 2025 season.
• With a deal purported to exceed the financial gains from previous sponsors, Mercedes aims to demonstrate their enduring market appeal post-Lewis Hamilton.
• Amidst the uncertainties surrounding Hamilton's replacement and a challenging season, Mercedes is navigating through a period of significant change.

Mercedes - Tommy Hilfiger - Mick Schumacher - George Russell - Lewis Hamilton / Mercedes Press Image

As Mercedes prepares for a future beyond Lewis Hamilton, a significant rebranding effort is underway with the introduction of Adidas as their new partner, effective from the 2025 season. This collaboration, highlighted by the Daily Mail, is expected to redefine the team's identity, covering both casual wear and race gear.

Financially, the partnership with Adidas is set to be a landmark deal for Mercedes, anticipated to bring in a significant revenue increase compared to their previous arrangements with Puma and Tommy Hilfiger, which notably contributed around six million euros to the team. This substantial financial injection from Adidas not only benefits Mercedes but also marks a pivotal moment for the sportswear brand, especially following their recent departure from a decades-long association with the German national football team.

The transition period for Mercedes is compounded by the uncertainty of Hamilton's successor and a less-than-ideal start to the current season, with the team currently positioned fourth in the standings after the first three races. Team chief Toto Wolff has recently discussed some of the potential drivers being considered for Hamilton's seat in 2025. Those who were mentioned included Carlos Sainz, who the seven-time champion is replacing at Ferrari, two-time champion Fernando Alonso, Red Bull's lead driver Max Verstappen, and Mercedes junior Andrea Kimi Antonelli.