F1 News: McLaren Adds The Jack Daniel's Touch On Its Cars For The Las Vegas GP

The “Make it Count” campaign goes live.

While several teams introduced a special Las Vegas Grand Prix theme for the inaugural race this weekend, McLaren preferred to remain low-key as it only made a few changes to Jack Daniel's branding on the MCL60 F1 car to make it more prominent. 

Jack Daniel's is an official McLaren Formula 1 team partner who activated its “Make it Count” campaign for the race week. The initiative will showcase digital content starring McLaren F1 drivers Lando Norris and Oscar Piastri, live performances by American music artist Metro Boomin who will be integrated with the team, and heightened visibility of Jack Daniel's branding across various McLaren platforms.

Speaking of the changes on both cars for the weekend, a Jack Daniel's collage will be highlighted across both cars' rear sidepod and engine cover. After all, the team celebrates the first year of its partnership with the Jack Daniel's Distillery.

The livery will incorporate additional Jack Daniel's branding on both McLaren Formula 1 cars, set against a backdrop of repeating "Old No. 7" logos, drawing inspiration from the carbon fiber weave of the MCL60. The Jack Daniel's logo will also be prominently displayed on the race suits of drivers Lando Norris and Oscar Piastri, as well as in the team's garage throughout the Las Vegas Grand Prix.

In the run-up to the race weekend, Jack Daniel’s and McLaren Racing posted a video telling the story of the car’s journey from the Jack Daniel's Distillery in Lynchburg Tennessee, to Las Vegas in preparation for the race. The piece, titled “Special Delivery” features a good bit of humor and the personalities of Formula 1 drivers Lando Norris and Oscar Piastri. The video is linked below to watch on McLaren’s YouTube Channel.

Earlier this year, Jack Daniel's unveiled a limited edition Jack Daniel’s Tennessee Whiskey bottle to celebrate its collaboration with McLaren Racing. This exclusive bottle will be accessible at chosen retail locations in the Las Vegas area throughout the Grand Prix weekend.