F1 News: Mercedes Reveals Never-Before-Seen Steering Wheel Feature - Pre-Season Testing

WhatsApp's new partnership with Mercedes has taken the spotlight during pre-season testing coverage.

Mercedes has showcased an all-new steering wheel function on their highly-anticipated W15, capturing the attention of fans and pundits alike. The feature, distinguished by a green WhatsApp logo button, marks a unique and fun integration of sponsorship in the sport.

Key Takeaways:

• Mercedes introduces a steering wheel button with the WhatsApp logo for their W15 race cars, driven by Lewis Hamilton and George Russell.
• The feature is symbolic, representing a new sponsorship deal with WhatsApp, rather than an actual messaging capability.
• Mercedes has publicly shared images of the steering wheel, highlighting the innovative addition.

Radio button 🤝 @WhatsApp button pic.twitter.com/rb1S6eWDq9

— Mercedes-AMG PETRONAS F1 Team (@MercedesAMGF1) February 19, 2024

As the 2024 Formula 1 World Championship gears up, teams are unveiling technological advancements that continue to push the boundaries of what's possible within the realm of current F1 regulations. 

But some of these innovations don't necessarily improve performance, but instead, add some fun to this season. Mercedes has taken the spotlight by integrating a new feature into their steering wheels: a conspicuous green button adorned with the WhatsApp logo.

This development signifies a new sponsorship frontier with the communications company. The button, found on the steering wheels of both Lewis Hamilton and George Russell's machinery, replaces their team radio buttons. And while it does the same thing, it's a cute little not to the new partnership.