F1 News: 'More than Equal' Enhances Female Formula One Driver Development With Top Coaches

More than Equal appoints Sarah Moore and Jordan King as coaches for its female Driver Development Programme.

More than Equal has announced the appointment of Sarah Moore and Jordan King as coaches for its female-focused Driver Development Programme. Their inclusion marks a significant commitment to nurturing and elevating the skills of young female racers in a competitive field.

Key Takeaways:

• Notable Appointments: Sarah Moore and Jordan King join More than Equal, each bringing a wealth of experience from their respective careers in racing and coaching to the female Driver Development Programme.
• Diverse Racing Backgrounds: Moore, who has a wealth of experience in motorsports with a string of significant achievements, and King, with extensive experience in Formula 1, IndyCar, and World Endurance Championship, offer a broad spectrum of expertise.
• Programme's Vision and Potential Impact: Aimed at high-performance preparation, this initiative seeks to develop elite female racing drivers, benefiting from the insights of seasoned coaches and the support of experts like Hintsa Performance, known for assisting 18 Formula 1 World Champions.

More than Equal's recent announcement about Sarah Moore and Jordan King joining as coaches for its female Driver Development Programme underscores a substantial effort to empower female talent in the traditionally male-dominated world of motorsports.

Sarah Moore has been a formidable presence in motorsports, achieving significant milestones such as winning the Ginetta Junior Championship and being the first female winner of the Britcar Endurance Championship. Most recently, Moore competed in W Series. Her pioneering role as the first openly LGBTQ+ driver on a Formula 1 podium highlights her trailblazing spirit. Moore's extensive coaching background is crucial to her new role, as she seeks to make a tangible impact on the future of the sport.

Moore commented on her new role, saying:

“I know from a personal level the difficulties and challenges that women and girls face throughout their racing careers.

"What excites me about More than Equal as a female within motorsport is being able to provide a coaching opportunity for girls that is so rare in the sport. I myself started in motorsport when I was four years old and never had access to coaching throughout my early career.

"The ultimate goal for me is to guide and support the next generation of girls coming into motorsport as this will make such a tangible difference for the future of the sport.”

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Jordan King, with his experience in various high-profile racing series, brings a comprehensive understanding of the racing world. His roles with the Alpine Formula 1 team and the Mahindra Formula E team demonstrate his adaptability and skill in various racing environments.

King shared his perspective on the programme, stating:

“We are an independent programme looking to develop female driving skills from an early age.

"Our goal is to pick the best young talent, have a big impact, and get them as far up towards Formula 1 whilst celebrating the small steps of success and progression along the way.

"I’ve done a lot of racing myself and I’m looking to bring the development journey that I went on into the programme, hopefully making as big an impact as possible for female drivers”.

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The More than Equal Driver Development Programme is dedicated to providing comprehensive training and mentorship for aspiring female drivers. With the expertise of Moore and King, and the backing of experienced entities like Hintsa Performance, the programme is well-positioned to significantly contribute to the growth of women in motorsport.