F1 News: Sauber Confirms 2024 Identity Release Date Refuting FIA Entry List Announcement

Sauber confirms the release date of 2024 team identity.

Sauber has refuted the name listed on the FIA's 2024 Entry List and teasing an exciting new identity for 2024. In a statement to social media, the team hinted at a significant rebranding while not revealing the final name.

Key Takeaways:

• Sauber has announced a new title partnership with Australian streaming service Kick.com for the 2024 and 2025 seasons, following the end of their partnership with Alfa Romeo. This aligns with the FIA entry list publication, naming the team as Stake F1 Team Kick Sauber.
• Under the leadership of group CEO Andreas Seidl, Sauber is undergoing a transformation in preparation for their future collaboration with Audi, set to commence in 2026.
• Sauber has now confirmed that the real name for the team in 2024 will be announced on 1st January 2024.

Sauber has today countered the information on the FIA's 2024 Entry List, indicating a potential new direction for their team identity in the upcoming Formula One season. The announcement follows the conclusion of their partnership with Alfa Romeo.

Sauber's press release stated:

"It seems our recently released team name has been getting a lot of attention...

"While we're not ready to unveil the final result yet, we are aware of what's at stake. Rest assured, we're on a mission to unleash the most exciting team identity this team has ever seen.

"Gone are the days of the short and sweet. We're cooking up a feast."

If you think you already know, think again… 👀

Serving 1.1.2024 pic.twitter.com/v3j25gaJL4

— Stake F1 Team KICK Sauber (@stakef1team_ks) December 19, 2023

Team representative, Alessandro Alunni Bravi, emphasised Sauber's commitment to innovation and breaking the mold. Speaking about the new partnership with Kick.com, he said:

“Sauber has always been about innovation, breaking the mould and defying convention. The partnership with Kick.com is the latest and boldest display of the philosophy that drives us. Kick.com is redefining the way live streaming is done and they will adopt the same disruptive approach in the world of Formula One. With Kick.com, our goal is to make the next step in finding new and innovative ways to get closer to our fans.”

Bijan Tehrani, Co-Founder at Kick.com, also expressed his enthusiasm for the partnership. He commented on the synergy between the fast-paced nature of Formula One and Kick.com's streaming services. Tehrani said:

“KICK’s content is fast-paced and engaging, like what we witness every Grand Prix weekend. Just like this partnership, KICK was essentially destined for the racetrack. We are thrilled to take our collaboration to an unparalleled magnitude, backed by our knowledge of the motorsport culture, and our passion for cutting-edge technology."

Sauber Press Image