F1 News: Sauber Confirms 2024 Name Reveal Date
Sauber is set to reveal a new team name for the upcoming Formula One season on December 10, marking a significant shift post-Alfa Romeo partnership.
Key Takeaways:
- With the end of the Stellantis-brand Alfa Romeo sponsorship, Sauber is poised to announce a new team name on December 10th, following the publication of the FIA entry list.
- Although the full Audi branding won't appear on Sauber's cars until 2026, the team is already deeply engaged in a transformation process, spearheaded by group CEO Andreas Seidl.
- Recognising the team's ninth-place finish in the 2023 season, Alunni Bravi admits that substantial progress is necessary for Sauber to compete in the top five.
Sauber is preparing for a significant rebranding ahead of the next season. After the conclusion of their title sponsorship with Alfa Romeo, a new identity is about to unfold. Team representative, Alessandro Alunni Bravi, hinted at an announcement set for December 10th, aligning with the release of the FIA entry list.
Speaking at the Autosport Awards, Alunni Bravi commented:
"In Formula One the team name is also depending from commercial partnership.
"On the 10th of December, as soon as the FIA will publish the entry list we will of course announce a new team name. I think it will be a surprise.
"We cannot wait to start the partnership with our new partners, we will have I think a really fresh approach in terms of communication, marketing, and we will do a launch of the car here in the UK."
The upcoming season serves as a bridge to Sauber's future collaboration with Audi, starting in 2026. Alunni Bravi emphasised that this interim period is crucial for laying the groundwork for their partnership with Audi. Despite the Audi branding not being present on their cars until 2026, the integration and planning are in full swing.
"It's not a limbo period, we build our future here and now, it's not that there is a separation between the Sauber period and the Audi period.
"We are working since the beginning of the year with our group CEO Andreas Seidl for this transformation process.
"The entry of Audi in Formula One as of 2026 is big news for the entire F1 community, not just important for Sauber to be chosen as a strategic partner," he added. "I think all Formula One will benefit from this."