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F1 News: Sauber Confirms Release Date & Time Of 2024 Identity Release

Sauber confirms the release time for the unveiling of the 2024 identity.

Lydia Mee

F1 News: Sauber Confirms Release Date & Time Of 2024 Identity Release
F1 News: Sauber Confirms Release Date & Time Of 2024 Identity Release /

Sauber has officially announced the release date and time for their new identity in 2024. Scheduled for 1st January 2024, the unveiling at 9am GMT/10am CET follows Sauber's recent teasing of a rebranding on social media.

Key Takeaways

  • New Title Partnership: Sauber has formed a new partnership with Australian streaming service Kick.com for 2024 and 2025. This aligns with the FIA entry list, naming the team as Stake F1 Team Kick Sauber.
  • Transformation Underway: Under Andreas Seidl's leadership, Sauber is transforming, gearing up for a future collaboration with Audi starting in 2026.
  • Announcement Date Set: The real name for Sauber in 2024 will be revealed on 1st January 2024, countering the current information on the FIA's 2024 Entry List.
Sauber
Sauber Press Image

Sauber has today countered the information on the FIA's 2024 Entry List, indicating a potential new direction for their team identity in the upcoming Formula One season. The announcement follows the conclusion of their partnership with Alfa Romeo.

Sauber's press release stated:

"It seems our recently released team name has been getting a lot of attention...

"While we're not ready to unveil the final result yet, we are aware of what's at stake. Rest assured, we're on a mission to unleash the most exciting team identity this team has ever seen.

"Gone are the days of the short and sweet. We're cooking up a feast."

Team representative, Alessandro Alunni Bravi, emphasised Sauber's commitment to innovation and breaking the mold. Speaking about the new partnership with Kick.com, he said:

“Sauber has always been about innovation, breaking the mould and defying convention. The partnership with Kick.com is the latest and boldest display of the philosophy that drives us. Kick.com is redefining the way live streaming is done and they will adopt the same disruptive approach in the world of Formula One. With Kick.com, our goal is to make the next step in finding new and innovative ways to get closer to our fans.”

Alfa Romeo Pit Stop
Published
Lydia Mee
LYDIA MEE

Lydia is the lead editor of F1 editorial. After following the sport for several years, she was finally able to attend the British Grand Prix in person in 2017. Since then, she's been addicted to not only the racing, but the atmosphere the fans bring to each event. She's a strong advocate for women in motorsport and a more diverse industry. 

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