F1 News: Williams Confirms Gulf As Official Partner For 2023 Season

The Williams and Gulf partnership rumours were true.

Williams F1 has confirmed that Gulf is the new official partner for the 2023 season. After weeks of rumours, this has been confirmed on their Instagram. 

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Decal Spotters saw that Williams had created a sponsorship page for Gulf ahead of the official reveal so we knew it was likely coming, but confirmation from the team is huge for fans of the sport. This also comes after Gulf hinting at a new sponsorship months ago. 

Rumour has it... right! #GulfxWilliams

👉 https://t.co/ar8eRGgY7i@WilliamsRacing @WilliamsEsports pic.twitter.com/lHWWYUMF2C

— Gulf Oil International (@GulfOilIntl) February 6, 2023

Gulf used to sponsor McLaren for the 2020 and 2021 F1 seasons, but now that the partnership has ended, Williams Racing is now the favoured option for the oil company. 

This could bring a much-needed financial boost to the team and improve their position in the grid, adding excitement to the F1 season. The return of the Gulf brand and the potential of American driver Logan Sargeant adds to a promising future for F1.

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Matthew Savage, Chairman of the Board, Williams Racing, said the following: 

“I am incredibly excited aboutthis partnership between Williams Racing and Gulf, a renowned and trusted global brand, who have put their trust in us as a long-term partner. This signifies the strength of our brand and commercial offerings as we continue our transformation.

"Gulf and Williams Racing share an illustrious motorsport heritage and, together, we are making history with this partnership.”

James Bower, Commercial Director for Williams Racing, added:

 “We’re incredibly proud to be partnering with Gulf, a leading global manufacturer in the industry and a distinguished brand within motorsport. Our partnership demonstrates the ongoing effort by the team to develop our brand and commercial proposition.

"It’s a testament to the team and to Gulf for joining us on this journey and I’m eager for fans to experience what we have planned.”

Mike Jones, CEO, Gulf Oil International also notes his pride behind the partnership:

“Gulf has a proud history in motorsport with some of the most iconic and respected teams, and Williams Racing is no exception. Together we share decades of motorsport experience to bring motorsport, Formula 1 and Williams Racing fans closer to the sport they love through our partnership.

"We are also excited to expand our foothold in motorsport through the Williams Racing Driver Academy and Williams Esports. Together we share a vision of a bright modern future for motorsport on and off the track; made possible through our common culture of partnership and innovation.

"This makes Williams Racing the perfect partner for Gulf, and we’re excited to start this next chapter of our iconic motorsport story.”