F1 News: Williams Tease New Look Ahead Of 2024 Season

Williams has teased a re-brand ahead of the 2024 Formula One season.

Williams Racing has hinted at a revamped appearance for the upcoming 2024 Formula 1 season, suggesting major changes in their car design and branding.

Key Takeaways:

• Countdown to 2024 Season: The excitement builds as Formula 1's 2024 season is set to commence on March 2 in Bahrain, with teams ready to reveal their new cars.
• Revitalised Branding: Indications point to Williams adopting a brighter blue hue for their 2024 car, diverging from their previous FW45 model, and introducing a redesigned team logo.
• Building on Past Success: Following a strong performance in 2023, where Williams achieved 7th place in the Constructors’ Championship largely due to Alex Albon's efforts, the team is poised for further success in the new season.

Among the highlights of the pre-season activities are the car launches from various teams, including Williams on February 5. Fans have been eagerly waiting to see the innovations and changes that teams will bring to the grid.

Williams Racing is stirring excitement with hints at a significant redesign of their car's aesthetics. Moving away from their traditional look, the team is reportedly considering a more vivid blue for their new model, a departure from the colour scheme of the FW45. This shift in design philosophy also extends to their brand identity, with a new logo in the works, signalling a fresh chapter for the team.

In the previous season, Williams showed notable improvement, finishing in 7th place in the Constructors’ Championship. This success, largely driven by Alex Albon's impressive performance who earned all but one of the teams points, has set a solid foundation for the team's ambitions in the upcoming season.

Decal Spotters provided a glimpse of what might be in store for Williams' fans. They shared on social media platform X: 

"Here is a first exclusive look at the possible new @WilliamsRacing logo and color for 2024.

"The new identity will be released together with their car launch on February 5th.

"Some of the team's marketing material already features the new font and color."

Here is a first exclusive look at the possible new @WilliamsRacing logo and color for 2024 👀

The new identity will be released together with their car launch on February 5th.

Some of the teams marketing material already features the new font and color.#F1 #WilliamsRacing pic.twitter.com/RDf2kL1HJv

— Decalspotters (@decalspotters) January 16, 2024