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Ferrari F1 News: Team Reveals Huge New Partnership Ahead of 2023 Season

The Italian team have announced a new sponsor ahead of the 2023 season.

Lydia Mee

Ferrari F1 News: Team Reveals Huge New Partnership Ahead of 2023 Season
Ferrari F1 News: Team Reveals Huge New Partnership Ahead of 2023 Season /

The Ferrari F1 team have revealed a new partnership ahead of the upcoming 2023 season and their SF-23 reveal event tomorrow. 

Taking to social media, the team announced:

"We are happy to announce the arrival of @bangolufsen as a new Official Partner, featuring their logo on the SF-23.We will join forces to offer new generation experiences to fans of the top motor racing category through activations both at the race track and in Maranello."

The team have confirmed that the Bang & Olufsen logo will appear on the SF-23 cars driven by Charles Leclerc and Carlos Sainz in the 2023 season which starts on the 3-5 March with the Bahrain Grand Prix. 

In a statement as part of the official press release, Ferrari CEO Benedetto Vigna said:

“We are pleased to welcome Bang & Olufsen on board as an Official Partner. For almost a century, the company has been a byword for state of-the-art audio technology, combined with cutting edge design.

"Like Ferrari, Bang & Olufsen is a point of reference in its field, pushing the boundaries in this sector through constant research into materials and style. The two companies have a lot in common, therefore we have high expectations for this partnership.”

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Bang & Olufsen CEO Kristian Teär, also released a statement which read:

“Bang & Olufsen is built on innovation, exceptional craftsmanship and world class performance and we are fuelled by a passion to create magical moments for our customers.

"The second you get in touch with our brand, we want that moment to be magical, luxurious, and timeless, and we believe that Scuderia Ferrari is the perfect partner to build these moments for music and Formula 1 fans alike”.

The Danish firm are a high-end consumer electronics company which design and manufacture telephones, audio products, and television sets. 

The Ferrari SF-23 will be revealed on Tuesday 14 February at 11:25am CET / 12:25pm GMT.

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Lydia Mee
LYDIA MEE

Lydia is the lead editor of F1 editorial. After following the sport for several years, she was finally able to attend the British Grand Prix in person in 2017. Since then, she's been addicted to not only the racing, but the atmosphere the fans bring to each event. She's a strong advocate for women in motorsport and a more diverse industry. 

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