Is The Miami Grand Prix Struggling? This Is Why Tickets Aren't Selling

Tickets don't seem to be selling for the Miami GP weekend.

The Miami Grand Prix is the United State's latest foray into the world of open-wheeled motorsports - ahead of the Las Vegas Grand Prix coming later this year in November, of course. The Florida race is a celebration of America's newfound love of the sport after the success of Netflix's Drive to Survive, and while the racing isn't necessarily the number one source of entertainment of the weekend, 2022 saw a sellout level of interest. But this year isn't the same story.

I've spent the race week in Miami, and it's no secret that the race organisers are finding it difficult to sell tickets. Branded across billboards, you see huge percentages slashed from ticket prices, upwards of 40% in some cases.

But why would this be? 

Well, the 2022 Miami GP saw quite a few issues. From lack of shade to lack of water, and when you did find a bottle, prices were around $6 for the privilege. Fans weren't happy with their experience and news of this flooded social media like someone had opened the heavens above. So while the first opening of the track was a huge hit, the response was hugely critical, marring its image in the process.

According to TicketSmarter, the average price of a ticket for the race this year was an astonishing $1509.00, a lot of money for what's now known as a sub-par viewing experience. On top of this, with the Vegas GP coming, it's likely people will choose to attend that over Miami, with it promising even crazier events, larger parties, and more celebrities than you could shake a stick at. And of course, the bragging rights of being at the first ever (ish) race to grace the city. 

It will be hard for Miami to gain momentum once again. It needs a solid race this year as well as positive reviews from those attending. But if anything, they need to make it much more accessible to those who love the race but don't have the cash. Which is, let's face it, most of us.