Lewis Hamilton Opens Burger Restaurant In New York - Plans For Expansion

Lewis Hamilton expands his business portfolio with the opening of a new Neat Burger location in New York City.

7-time F1 world champion Lewis Hamilton is expanding his business portfolio with a Burger restaurant in New York City. Despite a recent lack of success on the track, Hamilton has established a net worth in the hundreds of millions of dollars and is now part of the ownership group of the NFL franchise the Denver Broncos, among other businesses. 

The new burger joint in Manhattan, set to open on April 17 and named 'Neat in Nolita', is the latest addition to Hamilton's growing chain of eateries under the 'Neat' brand, which focuses on plant-based diets.

Neat Burger is a rapidly expanding fast-food chain that is already making waves with its '0% Cow, 100% Wow' slogan. Hamilton, a vocal advocate of veganism, invested in the company as a way to make plant-based eating more accessible to everyone. The burger chain follows these principles, using plant-based ingredients and offering a variety of vegan options for customers who want to add more plant-based meals to their diets.

The new Neat Burger location in Nolita marks a permanent presence in the city for the chain, after six-months in Urbanspace on Park Avenue. The latest expansion has also been backed by Hollywood actor Leonardo DiCaprio.

"The response to Neat Burger since we opened has been incredible. I’m really proud of the boundaries we have been able to push in this space and the plans for expansion are really exciting," Hamilton said in a press release.