Meta and Ray-Ban Bring You Closer to Ferrari F1 With AI Integration

Alex Harrington | Apr 25, 2024

Meta and Ray-Ban have announced the launch of the Ray-Ban Meta for Scuderia Limited Edition smart glasses. This collaboration aims to bring Formula 1 fans closer to the sport through advanced AI features and seamless integration into the fast-paced world of motor racing.

The highly anticipated launch of the Ray-Ban Meta for Scuderia Limited Edition marks a groundbreaking chapter in fan engagement within Formula 1. Set to be released on April 24, this year, these smart glasses, priced at $499, are born from the collaborative efforts of Meta, Ray-Ban, and the prestigious Ferrari brand bolstered by drivers Charles Leclerc and Carlos Sainz. Together, they weave a tapestry of advanced technology and iconic style aimed squarely at the discerning Scuderia enthusiast.

The key highlight of this innovative product is its integration of Meta's Artificial Intelligence technology, designed to enhance user interaction and provide a deeply immersive experience. Wearers can ask real-time questions like "Who won the last F1 race?" or "Is Adrian Newey going to move to Ferrari?"—questions pivotal to any ardent follower of the sport. Drivers such as Leclerc and Sainz become almost within reach, connected through voice-activated commands enabled by simply saying “Hey Meta”.

Meta has long been synonymous with leading-edge technology, and their commitment to integrating AI into daily life takes a palpable form in these glasses. With capabilities such as translating texts and accessing real-time information just a command away, the technology packed into these stylish frames far exceeds conventional expectations.

Feature-wise, the Ray-Ban Meta for Scuderia glasses come equipped with an ultra-wide 12 MP camera (perfect for getting that perfect shot at your local Grand Prix), high-quality audio, and voice command features that allow for hands-free control. It's never been easier to create content or connect on social media without missing a beat of the action.

The roots of Ray-Ban, stretching back to 1937, show a legacy of combining form and function, initially crafting aviator sunglasses for the American Air Force. Over the decades, Ray-Ban has epitomized cool, becoming a cultural icon donned by celebrities and public figures around the world. This partnership with Meta and Ferrari not only speaks to shared values of excellence and innovation but also taps into a storied heritage of leading design and cultural impact. Not too shabby for a pair of glasses, eh?