Miami Grand Prix Announces All-New 2025 Ticket Options

May 5, 2024; Miami Gardens, Florida, USA; McLaren driver Lando Norris (4) poses with the race trophy after winning the Miami Grand Prix at Miami International Autodrome. Mandatory Credit: Peter Casey-USA TODAY Sports
May 5, 2024; Miami Gardens, Florida, USA; McLaren driver Lando Norris (4) poses with the race trophy after winning the Miami Grand Prix at Miami International Autodrome. Mandatory Credit: Peter Casey-USA TODAY Sports / Peter Casey-USA TODAY Sports

South Florida Motorsports, the organization behind the Miami Grand Prix, has unveiled a range of unique ticket offerings for the upcoming event, just as the F1 world prepares for the Italian Grand Prix. These new options include a grandstand membership program, two hospitality club choices, and the introduction of a McLaren grandstand, along with a variety of single-day grandstand tickets.

Fans who purchase a three-day grandstand pass will be automatically enrolled in the grandstand membership program, providing them with exclusive access to special events during the race weekend and invitations to other Miami GP-related activities throughout the year.

The two hospitality options, LuxePass and Club Pass, are also drawing attention. LuxePass is priced at $3,333, while the cost of the Club Pass is yet to be announced. These options are likely to offer premium experiences, catering to fans seeking a more luxurious race weekend experience.

For fans opting for the LuxePass, each day of the Miami Grand Prix weekend offers access to one of three exclusive hospitality centers: the 72 Club, Paddock Club, and Casa Tua Club. These locations are known for their premium amenities, offering a top-tier experience throughout the event.

Club Pass holders, on the other hand, will have access to different, yet still upscale, hospitality areas including Vista, Turn 18 Club, and the Boathouse, providing a variety of viewpoints and experiences during the race.

In a special collaboration with McLaren, the Miami GP is also introducing a dedicated grandstand for McLaren fans. Those seated in this McLaren-specific area will enjoy exclusive team giveaways and have the opportunity to participate in events designed to bring McLaren fans together.

The Formula 1 race marketplace in the United States has indeed become increasingly competitive in recent years. The Circuit of the Americas (COTA) in Austin, Texas, has been a crucial fixture for the sport since hosting its first Grand Prix in 2013.

In response to the growing American fanbase, F1 has introduced additional races in the country, including the Miami Grand Prix and the upcoming Las Vegas Grand Prix. These new venues are part of a broader strategy to capitalize on the sport's booming popularity in the U.S., offering unique experiences and tapping into different regional markets.

This expansion has not only increased the number of races but also created a more diverse and competitive environment for F1 events in America, as each venue aims to deliver a distinct experience to fans.

Las Vegas is making strategic moves to attract a broader range of Formula 1 fans by reducing its previously sky-high ticket prices and introducing General Admission options. Additionally, the Las Vegas Grand Prix is set to debut a free-to-enter fan zone in 2024, where fans can meet drivers and participate in various F1-related activities.

In light of Las Vegas' efforts, Miami needed to differentiate itself with a unique selling feature to maintain its appeal in the increasingly competitive U.S. F1 market. By offering exclusive hospitality options like LuxePass and Club Pass, a dedicated McLaren grandstand, and a grandstand membership program, Miami is positioning itself as a premier destination for both casual fans and those seeking a luxury race weekend experience.


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Chris Ladd

CHRIS LADD