Psycho Bunny Announces Motorsport Icon Will Buxton As Brand Ambassador

Psycho Bunny's partnership with motorsport journalist Will Buxton as their Brand Ambassador represents a unique fusion of fashion and motorsport, promising an exciting future with the introduction of Psycho Bunny Racing in 2024.

Psycho Bunny has announced its partnership with renowned motorsport journalist and presenter Will Buxton as their international Brand Ambassador. This alliance marks a fusion of fashion and motorsport, showcasing Buxton's journey from a motorsport enthusiast to a broadcast mainstay.

Key Takeaways:

• Psycho Bunny, a leading menswear label, has collaborated with acclaimed broadcast journalist and author, Will Buxton, cementing its presence in the motorsport world.
• Will Buxton, with over two decades of experience in motorsports, brings a wealth of knowledge and influence to Psycho Bunny, highlighted by his contributions to the sport and popular culture, including his role in Netflix's 'Drive to Survive'.
• This partnership is poised to introduce Psycho Bunny Racing in 2024, leveraging Buxton's expertise and following his motorsport journey, aligning with the brand's ethos of optimism and vibrant energy.

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Psycho Bunny has joined forces with Will Buxton as its new international Brand Ambassador. This partnership, officially announced in Montreal, Canada, on November 6, 2023, represents a significant step for Psycho Bunny as it ventures into the high-octane world of motorsport.

Will Buxton's illustrious career spans over two decades in motorsport journalism, covering more than 300 Grands Prix and 600 races worldwide. His profound impact on the sport extends beyond traditional media to a broader cultural influence, evidenced by his best-selling book, 'My Greatest Defeat: Stories of Hardship and Hope from Motor Racing's Finest Heroes', and his notable presence in the successful Netflix series, 'Drive to Survive'. 

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In his own words, Buxton expressed immense excitement about the partnership: 

“Reporting on motorsport and being involved for as long as I have in the sport that I love is an absolute privilege, especially when I see how massively motor racing has developed and how globally popular it has become since my early days,” he said.

“Joining forces with Psycho Bunny, a world-renowned fashion label leaping into the fast-paced world of motorsport, is absolutely thrilling! They’re a brand that’s all about optimism as reflected through their vibrant colors, yet they also sit within an elegant and elevated space. They have such a positive energy and bring something completely different to the table, which is why I’m excited to work with them.”

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Psycho Bunny's co-founder Bertrand Cesvet echoed this sentiment, highlighting the synergy between the brand's values and Buxton's vibrant personality. Cesvet also teased the future introduction of Psycho Bunny Racing, set to debut in the 2024 season.

“Psycho Bunny places the same importance as Will does on optimism and drive—we live life to the fullest in everything we do, every day. Our core values just align.

"His passion for motorsport and his vibrant personality, which plays such a big part in the successful career he’s created, is inspirational. He shows up every day—and that’s exactly what Psycho Bunny is all about,” Bertrand Cesvet exclaimed.

“The motorsport space is something we’ve been targeting for a while and now, since Will is coming onboard with his lexicon-like knowledge, we’ll be looking to introduce Psycho Bunny Racing in time for the 2024 season. Watch this space.” 

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