F1 Rumour: AlphaTauri New Name And Logo Revealed For 2024

AlphaTauri is rumoured to undergo a significant rebranding in 2024, possibly racing under the new name 'Racing Bulls'.

Reports have emerged suggesting a new name and logo for AlphaTauri in the 2024 Formula 1 season, marking a significant change in the team's branding. This information, still in the realm of rumour, has been further fueled by an image posted by 'Decal Spotters' on Twitter.

Key Takeaways:

• New Identity for AlphaTauri: Red Bull is reportedly planning to rename its AlphaTauri F1 team in 2024, moving away from a direct association with title sponsors.
• Potential Sponsors and Naming: Despite talks with major brands like Adidas and Hugo Boss, the new name is expected not to be directly linked to these sponsors. The name "Racing Bulls" has been floated as a likely choice.
• A Nod to Team Heritage: The proposed name change aims to strengthen the connection with Red Bull, reminiscent of the team's earlier identity as Toro Rosso, which also linked back to the Red Bull brand.

The supposed logo for the @AlphaTauriF1 rebrand has been leaked.

The logo and the word mark "Racing Bulls" was trademarked in the European Union by Red Bull GmbH earlier this year.#F1 #AlphaTauri #RacingBulls pic.twitter.com/9r1bWmhYtH

— Decalspotters (@decalspotters) November 22, 2023

AlphaTauri, the Faenza-based Formula 1 team, is rumoured to be undergoing a significant rebranding for the 2024 season. As part of a strategic shift by Red Bull, the team is expected to race under a new name, distancing itself from being directly named after a title sponsor. This move represents a notable change in the team's direction and branding strategy.

Initial discussions included potential title sponsorships from prominent brands like Adidas and Hugo Boss. The growth of Formula 1's global audience has undoubtedly made the sport an attractive platform for such large-scale sponsorships. Yet, it appears that neither of these brands will feature in the team's new name.

Recent developments in the Formula 1 financial landscape, such as Aston Martin F1's share sale valuing the team at around $1 billion, and similar valuation offers for AlphaTauri, highlight the increasing commercial interest in the sport. Despite this, the new name for AlphaTauri is rumoured to be "Racing Bulls," a title that seeks to forge a more traditional identity, not tied to sponsorship deals, but instead to its sister company, Red Bull. 

Red Bull Press Image

This strategy is not new to the team. Previously known as Toro Rosso, which translates to "Red Bull" in Italian, the team had a unique identity while maintaining a connection to the Milton Keynes brand. This proposed name change seems to be an effort to recapture a similar link to their heritage, especially after confirmation that the team will be using more parts from the successful, Max Verstappen-powered team. 

While it's still speculative, the rebranding of AlphaTauri for 2024 signifies a new era for the team, especially as their technical collaboration with the main Red Bull team continues to develop. The F1 community eagerly awaits official confirmation, with the recent Twitter post by 'Decal Spotters' adding to the anticipation.