F1 Rumour: AlphaTauri Rebranding Leaked By Eagle-Eyed Fans

AlphaTauri is rumoured to be rebranding to Visa CashApp Racing Bulls.

Eagle-eyed fans may have uncovered AlphaTauri's upcoming rebrand to "Visa CashApp Racing Bulls" for the 2024 season, aligning closer with Red Bull Racing. This development follows Red Bull advisor Helmut Marko's confirmation of significant changes, including new sponsors and a new name for the Faenza-based team.

Key Takeaways:

• Rebranding Speculation: The possibility of AlphaTauri's rebrand to "Visa CashApp Racing Bulls" emerged after the discovery of domain registrations related to the name. 
• Team Transformation: Christian Horner and Helmut Marko hope the rebrand will boost the team's performance. AlphaTauri, which struggled in the 2023 season, is adding new personnel, including former Alpine sporting director Alan Permane, and has appointed Laurent Mekies and Peter Bayer to lead the team.
• Closer Red Bull Cooperation: Helmut Marko emphasised the enhanced cooperation with Red Bull Racing, stating, "AlphaTauri will remain fully owned by Red Bull and will continue to be run as a junior team. The cooperation with Red Bull Racing will be closer, also in terms of cost cap and synergies."

Red Bull Press Image

AlphaTauri, preparing for a major transformation in the 2024 season, could be rebranded to Visa CashApp Racing Bulls, aligning more closely with its sister team and reigning world champions, Red Bull Racing. This change follows Helmut Marko's mid-season announcement last year about a significant overhaul in AlphaTauri's approach to Formula 1. In a statement to Kleine Zeitung, Marko said: 

"There will be new sponsors and also a new name. The orientation is clear: based on Red Bull Racing, as far as the regulations allow. Do-it-yourself constructions are the wrong way.”

The rebranding speculation has gained momentum following the registration of domains starting with 'VisaCashAppRB' and 'RacingBulls'. Fans speculate that the new team name for the upcoming campaign will be Visa CashApp Racing Bulls, expecting the two title sponsors to prominently feature in the new livery.

The 2023 season posed significant challenges for AlphaTauri, necessitating a late-season surge to surpass Haas and Alfa Romeo in the Constructors' Championship standings. In response to these challenges, the team is undergoing significant changes, including the addition of former Alpine sporting director Alan Permane and the appointment of Laurent Mekies and Peter Bayer to the top of the team hierarchy.