F1 Rumour: Toto Wolff Could Consider Selling Mercedes Stake According To Insider

The 33% stake could be worth billions of Euros.

Recent developments in the Formula 1 world hint at a significant potential move: Mercedes team principal Toto Wolff is reportedly considering selling his 33% stake in the Mercedes Formula 1 team. Sky Sports F1 journalist Craig Slater brought this intriguing possibility to light, emphasising its potential impact on the sport's financial landscape.

Key Takeaways:

• Concerns Over Market Peak: Slater highlights a growing anxiety among F1 team owners about the possible decline in the value of their stakes, due to fears that the current surge in F1's popularity might be short-lived.
• Andretti Cadillac's Impact on F1 Economy: The entry of Andretti Cadillac as the eleventh team in Formula 1 signals a shift in the revenue-sharing dynamic, possibly motivating team owners to sell their shares while the market is still favorable.
• Wolff's Investment Payoff: Toto Wolff's decision, nearly a decade after his initial investment in Mercedes F1, could see him reap billions, given the steep increase in the team's value.

In his commentary on the Sky Sports F1 podcast, Craig Slater offered a detailed perspective on the situation. He pointed out that the uncertainty surrounding the future value of F1 investments is a pressing concern for team owners. The popularity boost from Netflix's 'Drive to Survive' series might not be sustainable, leading to speculations about the sport's long-term financial peak.

With the introduction of Andretti Cadillac as a new competitor, the financial dynamics of F1 are set to change, possibly incentivizing team owners like Wolff to consider selling their shares. About a decade ago, Wolff made a substantial investment in the Mercedes team, which has since grown exponentially, making a potential sale highly lucrative.

Slater's insights are based on discussions with well-placed insiders in the F1 world. He explained on the podcast:

"One or two well-placed insiders have told me that maybe some ownership within Formula 1 have looked at the value of their team has increased and have asked the question, has the sport peaked? Might this be not a bad time to kind of sell out?

"If you're talking about Williams being sold for about £140million and now being worth towards maybe even a billion pounds, never mind dollars nowadays.

"It's interesting that [the] Andretti [family] have tried to get in, maybe would be put off by the price tag of buying a team. Are they good value to buy right now an F1 team? Why are the big sovereign wealth funds... and I suppose people are talking about [the rumours of] Aramco buying Aston Martin from Lawrence Stroll and paying top dollar for that.

"If you were Dorilton or Toto Wolff or Lawrence Stroll, who bought it via liquidation, yes, he paid off a lot of the creditors, but you’ve maybe paid a couple hundred million, or I think Toto paid 50million euros for his stake, it’s now worth three billion or whatever.

"Does that have its own incentive to sell, when in a few years you’ve made such a big gain, which is why I question, it must be quite tempting for some of these owners to maybe think about offloading it in the present climate, which is certainly benign compared to where it was a few years ago."

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