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Michael Ehrlich

Michael Ehrlich

Joined: Oct 31, 2023

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com

Award-winning actor Stanley Tucci to host Allbirds' "Cards on the Table" series.
Off Court

Allbirds is throwing a star-studded dinner party series

Academy Award-nominated actor Stanley Tucci is hosting a four-part series from lifestyle footwear brand.

Michael Ehrlich
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The Skechers Viper Court Pro 2.0.
News

Dominate the pickleball court in style with Skechers shoes and apparel

Skechers has unveiled a new apparel and footwear capsule designed in collaboration with pro pickleball players Tyson McGuffin and Catherine Parenteau.

Michael Ehrlich
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A detailed look at the HOKA Cielo X1 2.0 running shoes.
News

Fly Human Fly: HOKA releases running shoes for higher tempos

Official pictures, pricing, and tech specs for the HOKA Cielo X1 2.0 running shoes.

Michael Ehrlich
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Oct 30, 2024; San Francisco, California, USA; Golden State Warriors forward Trayce Jackson-Davis (32) waits for the second half to start against the New Orleans Pelicans to start at Chase Center.
Interviews

Trayce Jackson-Davis discusses life as an NBA Rising Star

Interview with Golden State Warriors forward Trayce Jackson-Davis about what it is like to be a rising star in the NBA.

Michael Ehrlich
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The APL Euphoria running shoe.
Off Court

Athletic Propulsion Labs Reveals New Euphoria Running Shoe

Official pictures, pricing, and tech specs for the Athletic Propulsion Labs' Euphoria running shoe.

Michael Ehrlich
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Oct 19, 2024; Tucson, Arizona, USA; Colorado Buffalos wide receiver/cornerback Travis Hunter (12) against the Arizona Wildcats at Arizona Stadium.
News

Move Over Adidas: Travis Hunter Stars in HEYDUDE Campaign

Adidas-sponsored football star adds off-field footwear deal ahead of NFL Draft

Michael Ehrlich
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A detailed look at the OOFOS OOmy Zen.
Off Court

OOFOS launches its latest active recovery sneaker

Official release information, pictures, and tech specs for the OOmy Zen active recovery sneaker.

Michael Ehrlich
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Jan 26, 2025; Kansas City, MO, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) reacts on stage after the AFC Championship game against the Buffalo Bills at GEHA Field at Arrowhead Stadium.
News

Watch Adidas' Star-Studded Super Bowl Ad Honoring Patrick Mahomes

Star adidas athletes wished Kansas City Chiefs quarterback Patrick Mahomes good luck for Super Bowl LIX.

Michael Ehrlich
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The MUNICIPAL Origin Shoes.
Off Court

MUNICIPAL Celebrates Valentine’s Day with Origin Shoe

Actor and entrepreneur Mark Wahlberg's footwear brand offers multiple pink and red options for Valentine's Day.

Michael Ehrlich
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The HOKA Speed Loafer in the "Black/Black" colorway.
News

HOKA Speed Loafer: The Most Stylish Running Shoe of 2025 (So Far)

Official pictures, pricing, and tech specs for the newly-released and highly-popular HOKA Speed Loafer.

Michael Ehrlich
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The 247 Arc-1 Runner is available online.
Off Court

Represent's 247 Launches First Running & Training Shoes

Official pictures, pricing, and release information for 247's new performance workout shoes.

Michael Ehrlich
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The HOKA Kaha 3 Low GTX in the "Anchor/Gemstone" colorway.
Off Court

HOKA's Stylish Hiking Shoes are Ready for Any Adventure

Pictures, pricing, and shopping information for the newly-released HOKA Kaha 3 GTX hiking shoes.

Michael Ehrlich
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