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Michael Ehrlich

Michael Ehrlich

Joined: Oct 31, 2023

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com

Charlotte Hornets point guard LaMelo Ball has unveiled the PUMA MB.04 in the "Iridescent" colorway.
News

LaMelo Ball's PUMA Sneakers Show Love to Charlotte Hornets

Charlotte Hornets guard LaMelo Ball's fourth signature PUMA sneaker is dropping in the "Iridescent" colorway on November 15.

Michael Ehrlich
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The Kane Revive AC is built for recovery in any weather conditions.
Off Court

Kane Footwear Launches New Recovery Shoe for Any Weather

Official images, pricing, and tech specs for the Kane Revive recovery shoe.

Michael Ehrlich
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Zac Clark is helping raise money for a good cause.
Interviews

Bachelorette Alum & Reebok Raise Money for Recovery Organization

Bachelorette Alum Zac Clark's Release Recovery has $1 million fundraising goal to support substance use and mental health recovery.

Michael Ehrlich
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The ASICS NEOCURVE sneakers tout new sustainability technology.
News

ASICS Reveals New Shoes Made From Recycled Sneakers

ASICS is recycling old sneaker parts into a new limited-edition NEOCURVE shoes.

Michael Ehrlich
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Crocs unveils the Echo Surge to stay ahead of streetwear style.
Off Court

Crocs Steps Into Sneakers with Streetwear-Inspired Echo Surge

Pictures, pricing, and details for the newly-released Crocs Echo Surge lifestyle sneakers.

Michael Ehrlich
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Pieces of the P.F. Flyers x Baseballism collaboration.
Off Court

P.F. Flyers & Baseballism Collaborate Ahead of World Series

P.F. Flyers has launched a Baseballism collaboration ahead of the 2024 World Series.

Michael Ehrlich
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The PUMA MB.04 in the "1Love" colorway.
News

LaMelo Ball's Love for Basketball Inspired His New PUMA Sneakers

Charlotte Hornets point guard LaMelo Ball's PUMA MB.04 "1Love" basketball shoes drop on October 25.

Michael Ehrlich
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The 20th Nike Doernbecher Freestyle Collection.
Off Court

Nike's Heartfelt Doernbecher Freestyle Sneaker Collection is Here

Official pictures and details for Nike's 20th annual Doernbecher Freestyle Sneaker Collection.

Michael Ehrlich
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The MUNICIPAL Sportcross ATG.
Off Court

Mark Wahlberg's MUNICIPAL Launches All-Terrain Golf Shoe

Mark Wahlberg's sneaker brand , MUNICIPAL, has expanded to the course with trail-inspired, multi-functional golf shoe.

Michael Ehrlich
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NBA and WNBA stars appear in PUMA's first global basketball campaign.
News

PUMA Launches Star-Studded Global Basketball Campaign

PUMA enlisted Tyrese Haliburton, Breanna Stewart, Scoot Henderson, LaMelo Ball and Flau’jae Johnson for the brand's first basketball campaign.

Michael Ehrlich
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Parker Valby is the latest athlete to partner with New Balance.
News

New Balance Signs Olympian & NCAA Champion Parker Valby

Six-time NCAA champion distance runner joins Team New Balance Boston group

Michael Ehrlich
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Zendaya and On have teamed up on a campaign focused on the power of movement.
News

Zendaya & On Launch Campaign Focused on the Power of Movement

The award-winning actress Zendaya has teamed up with On a new marketing campaign for the brand's Fall/Winter 24 Movement collection.

Michael Ehrlich
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