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Michael Ehrlich

Michael Ehrlich

Joined: Oct 31, 2023

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com

Paige Bueckers models her player-exclusive Nike sneakers.
Off Court

How to Buy Paige Bueckers' Player-Exclusive Nike Sneakers

Official pictures, pricing, and product information for UConn Huskies guard Paige Bueckers' player-exclusive Nike sneakers.

Michael Ehrlich
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Trinidad James is using his influences to honor women's basketball history.
Off Court

Trinidad James' Saucony Collaboration Honors Basketball Legend

Official pictures, pricing, and release information for the Hommewrk x Saucony Spot-Bilt Sonic Hi and Low sneakers.

Michael Ehrlich
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The Saucony x Starcow Progrid Omni 9 is the second collaboration between brands.
Off Court

Saucony & Starcow Collaborate on Desert-Inspired Sneakers

Pictures, pricing, and tech specs for the Saucony & Starcow ProGrid Omni 9 running shoe.

Michael Ehrlich
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The Speedland GS:RAR trail running shoes.
Off Court

Speedland Launches 3 Limited-Edition Trail Running Shoes

Official pictures, pricing, and tech specs for the Speedland Launches 3 Limited-Edition trail running shoes.

Michael Ehrlich
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Charlotte Hornets guard LaMelo Ball debuts the PUMA MB.04 in the "Scooby-Doo" colorway.
News

LaMelo Ball Debuts Scooby-Doo Shoes with Mystery Machine Arrival

Charlotte Hornets guard LaMelo Ball debuted his Scooy-Doo x PUMA sneakers while arriving to an NBA game in the Mystery Machine.

Michael Ehrlich
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A detailed look at the adidas Supernova Rise 2.
Off Court

Adidas Made Its Most Comfortable Running Shoes Even Better

Official tech specs, pricing, and social media posts highlighting the adidas Supernova Rise 2 running shoes.

Michael Ehrlich
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The HOKA x SATISFY Mafate Speed 4 Lite STSFY.
Off Court

HOKA & SATISFY Put Stylish Spin on Trail Running Shoes

Pictures, pricing, and release information for the SATISFY x HOKA Mafate Speed 4 Lite STSFY collaboration.

Michael Ehrlich
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Basketball star Bella Hines has signed an NIL deal with Jordan Brand.
News

Nike, Jordan, Adidas Announce Major NIL Signings

Breaking down all of college basketball's major NIL deals with sneaker brands for the 2024-25 NCAA Basketball season.

Michael Ehrlich
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The Saucony x Minted New York Endorphin Speed 4.
Off Court

Saucony & Minted New York Launch the Endorphin Speed 4

Official images, pricing, and tech specs for the Minted New York x Saucony Endorphin Speed 4 running shoes.

Michael Ehrlich
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Charlotte Hornets point guard LaMelo Ball has unveiled the PUMA MB.04 in the "Iridescent" colorway.
News

LaMelo Ball's PUMA Sneakers Show Love to Charlotte Hornets

Charlotte Hornets guard LaMelo Ball's fourth signature PUMA sneaker is dropping in the "Iridescent" colorway on November 15.

Michael Ehrlich
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The Kane Revive AC is built for recovery in any weather conditions.
Off Court

Kane Footwear Launches New Recovery Shoe for Any Weather

Official images, pricing, and tech specs for the Kane Revive recovery shoe.

Michael Ehrlich
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Zac Clark is helping raise money for a good cause.
Interviews

Bachelorette Alum & Reebok Raise Money for Recovery Organization

Bachelorette Alum Zac Clark's Release Recovery has $1 million fundraising goal to support substance use and mental health recovery.

Michael Ehrlich
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