Michael Ehrlich

Michael Ehrlich

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com

Air Jordan 3 'Black Cement' football cleats.
News

The Air Jordan 3 Will Take Over Football Fields This Fall

The Michigan Wolverines previewed the Air Jordan 3 football cleats that are coming out this fall.

Michael Ehrlich
|
The Museum x New Balance Numeric 272.
Off Court

The Museum Reimagines New Balance Numeric 272 Skate Shoe

New Balance is dropping cardboard-inspired skate shoes with Museum founder Tom Karangelov on June 21.

Michael Ehrlich
|
Ventura's Anthony Fast Horse celebrates after finishing second in the Division 2 boys 1,600-meter run at the CIF-SS Divisional Track and Field Finals at Moorpark High on Saturday, May 11, 2024. Fast Horse also took second in the 800 to help Ventura win the team title.
News

HOKA Launches NIL Platform, Signs Star High School Runners

HOKA is expanding its NIL footprint through the long-distance running community.

Michael Ehrlich
|
Keisei Tominaga has signed a sneaker deal with Curry Brand.
News

Curry Brand Signs Keisei Tominaga as First International Athlete

Former Nebraska Cornhuskers guard Keisei Tominaga has signed a sneaker deal with Curry Brand.

Michael Ehrlich
|
Wolverine 1000 Mile x Rawlings Grand Slam Boot
Off Court

Wolverine and Rawlings Launch Limited-Edition "Grand Slam” Boot

Wolverine and Rawlings launched a $425 boot that is made from baseball glove leather and bat wood.

Michael Ehrlich
|