![Oct 30, 2024; San Francisco, California, USA; Golden State Warriors forward Trayce Jackson-Davis (32) waits for the second half to start against the New Orleans Pelicans to start at Chase Center. Oct 30, 2024; San Francisco, California, USA; Golden State Warriors forward Trayce Jackson-Davis (32) waits for the second half to start against the New Orleans Pelicans to start at Chase Center.](https://images2.minutemediacdn.com/image/upload/c_crop,w_6000,h_3375,x_0,y_354/c_fill,w_1080,ar_16:9,f_auto,q_auto,g_auto/images/ImagnImages/mmsport/kicks/01jm280fhkvz1pbtma5c.jpg)
![Michael Ehrlich Michael Ehrlich](https://images2.minutemediacdn.com/image/upload/c_fill,w_180,ar_1:1,f_auto,q_auto,g_auto/shape/cover/sport/me-341f1f3805e6a257c375c83ed6648b09-61084fd03bc4dd96926d4ec6ae229a5a.webp)
Michael Ehrlich
Joined: Oct 31, 2023
Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com
![Oct 30, 2024; San Francisco, California, USA; Golden State Warriors forward Trayce Jackson-Davis (32) waits for the second half to start against the New Orleans Pelicans to start at Chase Center. Oct 30, 2024; San Francisco, California, USA; Golden State Warriors forward Trayce Jackson-Davis (32) waits for the second half to start against the New Orleans Pelicans to start at Chase Center.](https://images2.minutemediacdn.com/image/upload/c_crop,w_6000,h_3375,x_0,y_354/c_fill,w_1080,ar_16:9,f_auto,q_auto,g_auto/images/ImagnImages/mmsport/kicks/01jm280fhkvz1pbtma5c.jpg)
![The APL Euphoria running shoe. The APL Euphoria running shoe.](https://images2.minutemediacdn.com/image/upload/c_crop,w_1224,h_688,x_0,y_51/c_fill,w_1080,ar_16:9,f_auto,q_auto,g_auto/images/voltaxMediaLibrary/mmsport/kicks/01jkvdhgg1h3j04ztc2w.jpg)
Off Court
Athletic Propulsion Labs Reveals New Euphoria Running Shoe
![Oct 19, 2024; Tucson, Arizona, USA; Colorado Buffalos wide receiver/cornerback Travis Hunter (12) against the Arizona Wildcats at Arizona Stadium. Oct 19, 2024; Tucson, Arizona, USA; Colorado Buffalos wide receiver/cornerback Travis Hunter (12) against the Arizona Wildcats at Arizona Stadium.](https://images2.minutemediacdn.com/image/upload/c_crop,w_6000,h_3375,x_0,y_79/c_fill,w_1080,ar_16:9,f_auto,q_auto,g_auto/images/ImagnImages/mmsport/kicks/01jktpd0kx2x7x6vhrv1.jpg)
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Move Over Adidas: Travis Hunter Stars in HEYDUDE Campaign
![A detailed look at the OOFOS OOmy Zen. A detailed look at the OOFOS OOmy Zen.](https://images2.minutemediacdn.com/image/upload/c_crop,w_720,h_405,x_0,y_675/c_fill,w_1080,ar_16:9,f_auto,q_auto,g_auto/images/voltaxMediaLibrary/mmsport/kicks/01jkc13vxc02recnf8dc.jpg)
Off Court
OOFOS launches its latest active recovery sneaker
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Skechers Basketball Kicks Off 2025 With Eye-Catching Sneakers
Official pictures, pricing, and tech specs for Skechers Basketball's latest lineup of sneakers.
Off Court
Merrell's New Hiking Sneaker is Perfect for Streets & Trails
The Merrell SpeedARC Surge BOA is scheduled to launch in January 7 for $290 in adult sizes.
Off Court
HOKA Drops Casual Sneakers for Runners in Stylish Colorways
HOKA has retooled one of its retro running shoes for casual use among athletes and fans.
Off Court
Saucony Reprises Classic Running Shoe in 2010-Era Styles
Pictures, pricing, shopping information for the the Saucony OG ProGrid Omni 9 running shoes.