Michael Ehrlich

Michael Ehrlich

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com

Jan 26, 2025; Kansas City, MO, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) reacts on stage after the AFC Championship game against the Buffalo Bills at GEHA Field at Arrowhead Stadium.
News

Watch Adidas' Star-Studded Super Bowl Ad Honoring Patrick Mahomes

Star adidas athletes wished Kansas City Chiefs quarterback Patrick Mahomes good luck for Super Bowl LIX.

Michael Ehrlich
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The MUNICIPAL Origin Shoes.
Off Court

MUNICIPAL Celebrates Valentine’s Day with Origin Shoe

Actor and entrepreneur Mark Wahlberg's footwear brand offers multiple pink and red options for Valentine's Day.

Michael Ehrlich
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The HOKA Speed Loafer in the "Black/Black" colorway.
News

HOKA Speed Loafer: The Most Stylish Running Shoe of 2025 (So Far)

Official pictures, pricing, and tech specs for the newly-released and highly-popular HOKA Speed Loafer.

Michael Ehrlich
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The limited-edition Vuori x CLAE Deane Vegan sneakers.
Off Court

California Cool: Vuori & CLAE Drop Limited-Edition Vegan Sneakers

Vuori and CLAE teamed up on a limited-edition vegan lifestyle sneaker that highlights California style.

Michael Ehrlich
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The 247 Arc-1 Runner is available online.
Off Court

Represent's 247 Launches First Running & Training Shoes

Official pictures, pricing, and release information for 247's new performance workout shoes.

Michael Ehrlich
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The HOKA Kaha 3 Low GTX in the "Anchor/Gemstone" colorway.
Off Court

HOKA's Stylish Hiking Shoes are Ready for Any Adventure

Pictures, pricing, and shopping information for the newly-released HOKA Kaha 3 GTX hiking shoes.

Michael Ehrlich
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WNBA star Satou Sabally has signed a sneaker deal with adidas.
News

Adidas Signs WNBA Star Satou Sabally to Sneaker Deal

Adidas has announced the signing of women's basketball star Satou Sabally to a sneaker deal.

Michael Ehrlich
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A detailed look at the new HOKA Bondi 9.
News

Olympic Gold Medalist Suni Lee Helps Unveil HOKA Bondi 9

Olympic Gold Medalist Suni Lee signed with HOKA and helped unveil a new ultra-cushioned running shoe.

Michael Ehrlich
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Skechers has dropped new colorways of its hottest basketball shoes.
News

Skechers Basketball Kicks Off 2025 With Eye-Catching Sneakers

Official pictures, pricing, and tech specs for Skechers Basketball's latest lineup of sneakers.

Michael Ehrlich
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The Merrell SpeedARC Surge BOA in the black/white colorway.
Off Court

Merrell's New Hiking Sneaker is Perfect for Streets & Trails

The Merrell SpeedARC Surge BOA is scheduled to launch in January 7 for $290 in adult sizes.

Michael Ehrlich
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HOKA dropped the Clifton One9 in two exciting colorways.
Off Court

HOKA Drops Casual Sneakers for Runners in Stylish Colorways

HOKA has retooled one of its retro running shoes for casual use among athletes and fans.

Michael Ehrlich
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The Saucony OG ProGrid Omni 9.
Off Court

Saucony Reprises Classic Running Shoe in 2010-Era Styles

Pictures, pricing, shopping information for the the Saucony OG ProGrid Omni 9 running shoes.

Michael Ehrlich
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