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Today marks exactly six weeks until the 2023 NCAA college football season kicks off. Football fans are already foaming at the mouth for the best time of the year, and now adidas is adding to the excitement with a massive sneaker release.

The adidas Ultraboost 1.0 is celebrating its tenth anniversary this year, and the uber-comfortable running shoe has aged like fine wine. Now fans feel good and look good while representing their favorite teams.

The adidas Ultraboost 1.0 'College' pack was released in 13 colorways on July 15, 2023. Fans can purchase the shoes for $200 in adult sizes on the adidas website. The schools include Arizona State, Georgia Tech, Grambling, Indiana, Kansas, Louisville, Miami, Mississippi State, Nebraska, North Carolina State, Rutgers, Texas A&M, and Washington.

This is not the first time adidas has treated its college programs with an Ultraboost colorway for the general public. However, it might be the best edition yet. The adidas Ultraboost 1.0 features a Primeknit upper and BOOST cushion technology for an unmatched look and feel.

The brand went all out with its details and personal touches. The school's logos appear on the tongues alongside its city name and coordinates. The insoles also display alternate logos filling each step with excitement. Even the shoe boxes are designed to pay tribute to the school with sharp design and branding.

Now is the perfect time to invest in a pair of fresh kicks ahead of the football season. Fans should act fast before their favorite team's colorway sells out. As always, stay tuned to FanNation Kicks for all your footwear news.

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