Adidas Unveils James Harden's 8th Signature Sneaker
Basketball fans will never forget when adidas literally backed up the sneaker truck to James Harden's house to announce their multi-year partnership in 2015. Since then, adidas and Harden have forged a legacy of futuristic hoop shoes that blur the lines between fashion and performance without sacrificing a thing.
Today, the three stripes officially unveiled the latest evolution of Harden's signature sneaker line - the adidas Harden Vol. 8. The model is the pinnacle of performance basketball footwear inspired by Harden's style and vision.
The adidas Harden Vol. 8 captures the essence of 10x NBA All-Star and leader of the Los Angeles Clippers. The new silhouette pushes the edge of pinnacle performance and elegant style, redefining on and off-court excellence with effortless versatility.
"The shoe has to be like him; it has to be unmistakable." — Jalal Enayah, Senior Footwear Designer at Adidas.
Harden Vol 8 showcases new performance features, including:
- Conforming Internal Cuff: For a dynamic fit and comfort on and off the court Teardrop EVA Cage: Provides lateral support and containment for agile movements.
- Full-Length JET BOOST: Ensures maximum energy return, keeping you fresh even in the final moments of the game.
- Multi-Directional "JH" Traction: Offers superior grip, allowing you to stop on a dime and dominate every play.
The accompanying campaign film “Under No One,” produced by Kenneth Wynn, showcases Harden's mentality — rooted in the pressure and expectation he faces and disarming negative energy to make possibilities attainable. The film will be released in two chapters and available to view in full on the adidas YouTube channel.
"I want people to recognize my shoes from a mile away." — James Harden
Made for those who are never afraid to stand out, the Harden Vol. 8 is the ultimate form of self-expression, swag, and confidence. Harden handpicked a few young players who exemplify these same traits to receive their Player Exclusive Vol. 8 colorways.
Oklahoma City Thunder guard Jalen Williams will debut the "JDUB" player-exclusive colorway at the NBA Rising Star Game, with additional player announcements to come.
The Harden Vol 8 will be available for purchase in an assortment of colorways starting from February 23, 2024, on adidas.com, retailing from $160 in adult sizes. Stay locked into FanNationKicks.com for all your sneaker news from the sports world.