Adidas Unveils New Basketball Shoe Engineered for Women
Casual sports fans may not have noticed yet, but adidas continues to make giant strides in women's basketball. From the signing of top players to the marketing campaigns elevating new stars.
With the WNBA season in full swing, adidas introduced it's newest basketball shoe. On Wednesday, the brand unveiled the adidas Exhibit Select. The premier women’s basketball performance shoe is built specifically for women, engineered with insights and data from elite female athletes and real women testing teams.
adidas Exhibit Select
NCAA basketball superstar and adidas athlete Hailey Van Lith starred in the brand’s first campaign to debut the new silhouette. Inspiring the next generation of aspiring hoopers to elevate their game, the Exhibit Select is designed to unify the basketball community with an assortment of new footwear offerings fit for a myriad of playing styles.
“Exhibit Select is built from the ground up with women in mind,” says Van Lith. “I’m excited to wear a product that really provides the support and confidence boost I need to dominate on the court. I have always admired adidas and how they show up for women.”
Furthering adidas’ commitment to elevating the women’s category, the Exhibit Select is set to change the game. Channeling critical inputs from the adidas WNBA roster and hand selected focus groups from around the world, the Exhibit Select features new technology that caters specifically to the female athlete’s foot - a basketball industry first.
Details
The Exhibit Select was constructed on a women’s specific last, designed to better fit the female foot with a soft neoprene bootie upper and a bounce cushioning system that sits low to the ground for on-court precision and stability.
Tested by real women and elite athletes, the Exhibit Select embodies the brand’s belief that “Basketball is a sisterhood” and represents adidas Basketball’s commitment to pushing the women's game forward and leaving it in a better place for the next generation of young hoopers.
"The Exhibit Select reflects our unwavering commitment to women in basketball and providing them with the best performance footwear possible, designed and tested by women, for women,” says Eric Wise, Global GM of adidas Basketball.
Release Information
Adidas' star-studded rollout didn't end with Van Lith. The Exhibit Select will be worn by adidas’ elite roster of athletes throughout the 2023 WNBA season, including Candace Parker, Kahleah Copper, Erica Wheeler, Aliyah Boston, Nneka Ogwumike, and Chiney Ogwumike.
Each athlete will receive their own special player-edition colorway rolling out beginning in July. Team colorways launch throughout the Fall of 2023 on July 15, August 1, and October 1.
Parker will debut her signature player-edition “Game Royalty” during All-Star Weekend on July 15 as a part of the upcoming Candace Parker Collection: Part III with Dick’s Sporting Goods. This exciting general release will be the first opportunity for fans and athletes to get their hands on the hoop shoes.
The Exhibit Select will release globally on August 1 on the adidas website and select retailers from $110-$140. Stay locked into FanNation Kicks for more release information and all your footwear coverage.
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