Kicks

Atlanta Falcons Mascot Secures Major Shoe Deal

Freddie Falcon has teamed up with Crocs for the NFL season.

Michael Ehrlich

Freddie Falcon has signed a sneaker deal with Crocs.
Freddie Falcon has signed a sneaker deal with Crocs. / Crocs
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Sneaker news outlets have written extensively about athletes, celebrities and public figures signing new shoe deals. But this is a first for Sports Illustrated's Kicks On SI as we are covering a mascot joining the footwear conversation.

Ahead of the highly anticipated Monday Night Football game between the Atlanta Falcons and the Philadelphia Eagles, Falcons mascot Freddie Falcon has announced a new shoe deal with Crocs.

The 6'2" 190 pound - according to his official bio - bird of prey debuted his Crocs while setting a new Guinness World record for “highest indoor rope swing drop” by swinging from 143 feet off the top of Mercedes-Benz Stadium in the Falcons' Week 1 game against the Pittsburgh Steelers.

After making history while wearing his Crocs in sports mode, Freddie slid into his Crocs Mellow Recovery Slides once he was back on the ground.

This is just the beginning of the ongoing partnership between Freddie and Crocs, so fans should expect more fun collaborations throughout the 2024 NFL season.

READ MORE: Sydney Sweeney signs a deal with an exciting new shoe company.

Mainly a travel and recovery offering, Crocs is not traditionally known for being on the football field, so this is a unique way for the brand to activate on the field of play. Athletes and fans want to be comfortable when they watch football games.

In the battle of the birds, the 0-1 Falcons face the 1-0 Eagles on Monday Night Football kicking off at 8:15 p.m. EST on ESPN. Stay locked into Sports Illustrated's Kicks On SI for all your shoe news from NFL players, mascots and beyond.

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Michael Ehrlich

MICHAEL EHRLICH

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com

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