Breaking Down Sneaker Brands Represented in Super Bowl LVIII

Adidas and Nike look to dominate the footwear worn during Super Bowl LVIII.

Pat Benson | Feb 11, 2024

Breaking Down Sneaker Brands Represented in Super Bowl LVIII /

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Everyone knows the NFL Super Bowl is big business for companies competing for attention. Everything from the commercials to halftime performances serves as an opportunity to make marketing history. But make no mistake, today is the most important day on the calendar for sportswear brands.

Every player on the rosters of the Kansas City Chiefs and San Francisco 49ers will have put great thought into their pregame and postgame sneakers as well as their cleats on the field. Below is a breakdown of the footwear sponsors worn by the most popular players in Super Bowl LVIII.

Patrick Mahomes

Player: Kansas City Chiefs quarterback Patrick Mahomes.

Brand: adidas.

Details: Mahomes has worn adidas since entering the NFL in 2017. Adidas recently launched Mahomes' second signature sneaker.

Brock Purdy

Player: San Francisco 49ers quarterback Brock Purdy.

Brand: adidas.

Details: Purdy has worn adidas since entering the NFL as the last pick of the 2022 NFL Draft.

Travis Kelce

Player: Kansas City Chiefs tight end Travis Kelce.

Brand: Nike.

Details: Kelce has worn Nike since entering the NFL in 2013. He regularly wears rare retro Nike sneakers before games.

Deebo Samuel

Player: San Francisco 49ers wide receiver Deebo Samuel.

Brand: Jordan Brand.

Details: Samuel signed with Jordan Brand in 2022. However, that does not stop him from wearing custom Nike cleats on the field.

Isiah Pacheco

Player: Kansas City running back Isiah Pacheco.

Brand: Nike.

Details: Pacheco has worn Nike since entering the NFL in 2022.

Christian McCaffrey

Player: San Francisco 49ers running back Christian McCaffrey.

Brand: Nike.

Details: McCaffrey has worn Nike since entering the NFL in 2017.

George Kittle

Player: San Francisco 49ers tight end George Kittle.

Brand: Nike.

Details: Kittle has worn Nike since entering the NFL in 2017. However, he sometimes wears custom Air Jordan cleats on the field.

Nick Bosa

Player: San Francisco 49ers defensive end Nick Bosa.

Brand: Nike.

Details: Bosa has worn Nike since his rookie season in 2019. He regularly wears Air Jordan 1 cleats (permissible for Nike athletes).

Adidas Unveils Patrick Mahomes' Second Signature Sneaker

Published Feb 11, 2024

PAT BENSON

Pat Benson covers the sneaker industry for Sports Illustrated's FanNation. Previously, he has reported on the NBA, authored "Kobe Bryant's Sneaker History (1996-2020)," and interviewed some of the biggest names in the sports world. You can email him at 1989patbenson@gmail.com.