Bronny James Signs NIL Deal with Nike
Just as colleges compete for top prospects, sneaker companies also try their hardest to sign budding superstars. Nike scored a major victory today by signing Bronny James to a NIL endorsement deal.
The Sierra Canyon High School guard recently started his senior year and has already begun visiting colleges. Now that the top prospect has signed a name-image-likeness deal with Nike, that narrows down the number of schools he could potentially attend.
In an interview with Complex, James said, "For as long as I can remember, Nike’s been a part of my family. Getting a chance to team up with them and continue my family’s legacy both on the court and in the community is wild—it really means a lot to me."
The 18-year-old is not exaggerating when he says Nike has always been a part of his family. Twenty years ago, his father, LeBron James, unveiled his first signature shoe with Nike.
Today is another important moment in a series of unbelievable milestones for the James family. LeBron recently debuted his 20th signature sneaker, the Nike LeBron 20. The Los Angeles Lakers forward is expected to pass Kareem Abdul-Jabbar as the NBA's all-time points leader this season.
As for Bronny, he still has his work cut out for him. In addition to all the challenges of being a high school student, the budding star must figure out his next steps after graduation. It is great that he has the family business supporting him every step of the way.
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