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Bryce Harper Debuts Custom Under Armour Cleats in Wawa Colorway

Bryce Harper's latest Under Armour cleats are inspired by his pregame trips to Philadelphia convenience stores.

Michael Ehrlich

Under Armour ‘Gottahava Harper’ PE
Under Armour ‘Gottahava Harper’ PE / Under Armour

Entering a weekend series rematch against their NLCS foes from a season ago, the National League-leading Philadelphia Phillies are looking for a bit of revenge against the World Series runner-up Arizona Diamondbacks.

Slugger Bryce Harper is on pace for another MLB All-Star appearance - he's already the top vote-getter in the NL - and MVP caliber season, while continuing his pre-game tradition of visiting Philadelphia staple Wawa convenience stores.

To celebrate Harper and this unique ritual, Under Armour has created special Wawa-themed Harper 9 cleat that the first baseman will debut on Friday night.

Designed in collaboration with Wawa and Harper himself, the "Gottahava Harper" PE’s feature a mix of gradient colors from the original Wawa branding, with the heel including a Wawa barcode logo, paying homage to the barcode at check out for Harper’s favorite summer Hoagie.

Wawa and Under Armour apparel.
Wawa x Under Armour gear. / Under Armour

In addition to the custom PE’s that will be seen on-field, Under Armour will launch "Gottahava Harper" t-shirts at UA.com and Harper 9 turf shoes, which will be sold at Dick’s Sporting Goods in July.

In his first season as a full-time first baseman, Harper (1,110,562 votes) is poised to dethrone the Dodgers' Freddie Freeman (713,858 votes) - who has earned the slot four of the past five years - as the NL starter at the position.

If his lead holds, Harper would become the first Phillies player to win the fan vote at first base since John Kruk in 1993. Harper previously earned the fan vote six times, five as an outfielder and once as a designated hitter.

Harper will debut his "Gottahava Harper" PE's on Friday night versus Arizona at 6:40PM ET on Apple TV+. Fans can follow Sports Illustrated for all their footwear news from MLB and the rest of the sports world.

News: Fernando Tatis Jr. pays tribute to Stephen Curry with Under Armour cleats.

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Michael Ehrlich
MICHAEL EHRLICH

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com

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