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Chicago Bulls Rookie Signs Sneaker Deal With Reebok

Chicago Bulls forward Matas Buzelis has signed a multi-year contract with Reebok.

Pat Benson

Oct 8, 2024; Cleveland, Ohio, USA; Chicago Bulls forward Matas Buzelis (14) drives to the basket in the fourth quarter against the Cleveland Cavaliers at Rocket Mortgage FieldHouse. Mandatory Credit: David Richard-Imagn Images
Oct 8, 2024; Cleveland, Ohio, USA; Chicago Bulls forward Matas Buzelis (14) drives to the basket in the fourth quarter against the Cleveland Cavaliers at Rocket Mortgage FieldHouse. Mandatory Credit: David Richard-Imagn Images / David Richard-Imagn Images
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Of all the NBA teams, no organization is more synonymous with sneakers than the Chicago Bulls. Combining the location with a promising young star makes a perfect foothold for Reebok to re-enter the NBA.

Reebok Basketball has just announced its next player partner signing, rising Chicago rookie Matas Buzelis. The forward is a decorated high school hooper and the number 11 pick in the 2024 NBA Draft.

Buzelis joins Reebok's growing hoops roster alongside Angel Reese, Lexie Brown, and newly signed prospects Nate Ament and Dink Pate under the guidance of the brand's President of Basketball, Shaquille O'Neal.

"Reebok just felt like the right fit," commented Buzelis. "They've got great energy and focus and a great approach to making products that support how I play. I'm really looking forward to working with the brand to create and make an impact."

As part of the multi-year endorsement deal, Buzelis will support Reebok brand activations and will help bring awareness to the brand's performance and lifestyle product offerings, including its newly announced performance basketball shoe, the "Engine A."

Speaking to his appreciation for hoop icons and Reebok Basketball leaders Shaquille O'Neal and Allen Iverson, Buzelis concluded: "It's cool to be part of the same brand as Shaq and AI. Those guys have done so much for the game, so being able to work with a brand that's connected to them so deeply is something I'm proud of. It's a great feeling."

With the 2024-25 NBA regular season tipping off tomorrow night, it will be hard for any brand to match Reebok's momentum. Stay locked into Sports Illustrated's Kicks On SI for all your footwear news from the NBA and beyond.

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Pat Benson
PAT BENSON

Pat Benson covers the sneaker industry for Sports Illustrated's FanNation. Previously, he has reported on the NBA, authored "Kobe Bryant's Sneaker History (1996-2020)," and interviewed some of the biggest names in the sports world. You can email him at 1989patbenson@gmail.com.

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