Five Underrated Sneakers Dropping This Weekend

Adidas, New Balance, Nike, and Reebok all have underappreciated sneakers releasing soon.
Five Underrated Sneakers Dropping This Weekend
Five Underrated Sneakers Dropping This Weekend /

It is impossible for even the most dedicated sneakerheads to keep up with every release. Every day brands are competing for our attention with shock drops, restocks, and headling-grabbing social media posts.

While that excitement is great, it can result in some sneakers getting drowned out by the noise and end up flying under the radar. Unfortunately, that has happened once again this weekend. However, we have listed the top five underrated sneakers releasing from July 14-15, 2023.

AJKO 1 Low x Union

Side view of a white and grey Air Jordan sneaker.
A detailed look at the AJKO 1 Low x Union / Nike

Why You Need It: This is a restock, not an actual release. But we are not complaining. The AJKO 1 Low x Union comes straight from the minds of Chris Gibbs and UNION. This version of the Air Jordan 1 Low features a crafted design featuring suede, canvas, and premium leather (plus removable Swoosh logos).

How to Buy It: The AJKO 1 Low x Union 'Sail' restocked on Friday, July 14. Fans can purchase the shoes for $150 in adult sizes on the Nike website as long as supplies last.

Nike Air Flight Huarache

Side view of white, navy, and pink Nike sneakers.
A detailed look at the Nike Air Flight Huarache / Nike

Why You Need It: Often overlooked, the Nike Air Flight Huarache is one of the more important sneakers of the early 1990s. The old-school basketball shoe returns in its original Coral Chalk and Laser Blue colorway just in time for the final stretch of summer.

How to Buy It: The Nike Air Flight Huarache 'Coral Chalk and Laser Blue' was released on Friday, July 14. Online shoppers can purchase the shoes for $125 in adult sizes on the Nike website as long as supplies last.

New Balance 550

Side view of purple and white New Balance 550 sneakers.
A detailed look at the New Balance 550 / New Balance

Why You Need It: New Balance and Klutch Athletics founder Rich Paul are back again with another exciting drop. The 'Forever Yours' collection is more of a love note than a normal sneaker release. The New Balance 550 'Forever Yours' features a purple and white color scheme and several subtle yet sentimental details.

How to Buy It: The New Balance 550 'Forever Yours' released at 10:00 a.m. EST on Friday, July 14. Fans can purchase the shoes for $130 on the New Balance website as long as supplies last.

Reebok Answer IV

Side view of white and purple Reebok shoes.
A detailed look at the Reebok Answer IV / Reebok

Why You Need It: We are huge fans of what Reebok is doing. The brand channels NBA fans' nostalgia into some fire retro releases. The Reebok Answer IV 'Free Agency' is based on the player-exclusive colorway worn by Los Angeles Lakers guard Kobe Bryant during the 2002-03 NBA season.

How to Buy It: The Reebok Answer IV 'Free Agency' released at midnight on Friday, July 14. Fans can purchase the shoes for $170 in adult sizes on the Reebok website.

adidas Forum Low

Side view of white, green, and pink adidas shoes.
A detailed look at the adidas Forum Low / adidas

Why You Need It: The adidas Forum Low is the brand's answer to its competitors' more popular models. The old-school basketball shoe sports a synthetic upper with suede linings. The 'Watermelon' colorway is a women's-exclusive, but the adidas conversion chart can help everyone find the right size.

How to Buy It: Set your alarm clocks early because the adidas Forum Low 'Watermelon' is releasing on Saturday, July 15, at 3:00 a.m. EST. Online shoppers can purchase the shoes for $110 on the adidas website.

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Published
Pat Benson
PAT BENSON

Pat Benson covers the sneaker industry for Kicks On Sports Illustrated. Previously, he has reported on the NBA, authored "Kobe Bryant's Sneaker History (1996-2020)," and interviewed some of the biggest names in the sports world. You can email him at 1989patbenson@gmail.com.