Jordan Brand Welcomes New Generation of NBA Rookies

Jordan Brand signed four of the top rookies from the 2023 NBA Draft Class.

With the start of the new NBA regular season right around the corner, most sneaker brands are scrambling to get representation on the court. That is not the case for Jordan Brand, who has announced the signing of four rookies from the 2023 NBA Draft Class.

The new generation of talent includes Detroit Pistons guard Marcus Sasser, Houston Rockets forward Cam Whitmore, Miami Heat guard Jaime Jaquez Jr., and Orlando Magic guard Jett Howard.

This is a pivotal moment for these talented athletes, as well as a celebration of Jordan Brand's continued commitment to fostering the future of basketball and basketball culture. Jumpman has signed many of the top athletes across all sports at all levels. 

Fans hoping to stock up on the latest Jordan Brand apparel and sneakers can take advantage of the current sale on Nike's website. By using the code "Ultimate," online shoppers can save as much as 60% off the retail price of select merchandise.

The Jordan Brand Class of 2023 NBA rookies / Jordan Brand

Sasser represented Jumpman in college for the Houston Cougars. "Being at Houston, which is a Jordan Brand school, we always had the chance to test footwear and receive all the latest heat. So, it’s been a natural transition to sign with Jordan Brand as I start my pro career and look to continue to inspire young hoopers."

Jaquez shares that affinity for the brand. "One of the main reasons Jordan Brand stands out is because of its connection to its community and giving back. I have a family scholarship fund in association with the Latino Bruin Association at UCLA that helps Latin American kids earn scholarships and ensure money is not a reason these kids don’t have an education. I’m excited to continue to get involved with giving back by signing with Jordan Brand."

Whitmore's history with Jordan Brand dates back to middle school. "From starting on Team Melo’s 7th grade squad to being an official Jordan Brand athlete? This is crazy. I’ve been rocking Jordans since I was a youngin, and I’m very grateful and appreciative to be a part of this family."

Howard wore Jordan Brand with the Michigan Wolverines, but some of his earliest memories involve the brand. "My dad probably had me laced in a full head-to-toe sweatsuit before I could even walk. It just feels right to be a part of this incredible brand."

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