Justin Edwards Signs NIL Deal With Klutch Athletics

Klutch Athletics by New Balance made Kentucky Wildcats guard Justin Edwards its first NIL athlete.

Klutch Athletics, the sportswear brand founded by Rich Paul and co-authored with New Balance, announced today the addition of Kentucky Wildcats freshman guard Justin Edwards to its athlete roster. Edwards is now the brand’s first NIL athlete and first basketball player.

"It means so much to me to join Klutch Athletics and be the first college athlete and first basketball player on the roster," Edwards said. "I love the way the brand is blending performance with style, giving me something equally effective for training or relaxing. Joining Klutch Athletics and New Balance is such a unique opportunity, I can’t wait to get started!"

Justin Edwards models Klutch Athletics apparel / New Balance

Edwards is already tearing up the NCAA in his freshman season and is projected by numerous media outlets to be the top pick in the 2024 NBA Draft. Before his college basketball career, the 6'8" guard was a 2023 McDonald’s High School All-American and Co-MVP of the Iverson Classic.

"We’re thrilled to welcome an incredible talent like Justin to the Klutch Athletics roster," Paul said. "I can’t think of a better fit to be our first college athlete and first basketball player. Not only does he have outstanding skills on the court, he’s also a young man of great character who cares about his community and embodies what it means to Be Klutch."

Edwards will continue to wear Nike apparel and footwear on the court when playing for Kentucky. However, he will represent Klutch Athletics and New Balance off the floor. Fans can shop Klutch Athletics by New Balance collection on the New Balance website. Stay locked into FanNation Kicks for all your footwear news.

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