Justin Jefferson Stars in New Under Armour Track
As soon as listeners hear "We got London on da Track," they can expect a banger. Combine the rapper-producer's legendary style with the iconic "Protect This House" chant from Under Armour, and it is impossible not to get hyped.
Six months after Under Armour reprised the Protect This House marketing campaign, the brand evolved the chant further by teaming up with superstar Minnesota Vikings wide receiver Justin Jefferson and London On Da Track to record and release a new iteration of the iconic rallying cry for today’s athletes.
Before Minnesota takes on the Philadelphia Eagles in tonight's Thursday Night NFL game, Jefferson wants to make his voice heard. The Vikings wide receiver is ready to Protect. This. House.
Justin Jefferson and London on da Track.
Under Armour
Justin, London, and UA re-recorded Protect This House to capture the spirit and excitement of a new sports season. They want this hype track to serve as the soundtrack to a team heading into battle.
Starting today, consumers can listen to the Protect This House track on Amazon Music and view a range of digital content, including a hero film shot in Justin Jefferson’s hometown of New Orleans featuring behind-the-scenes access to the track’s in-studio recording with Jefferson and London On Da Track.
“Protect This House is a really powerful phrase. Recording this new chant in my home of New Orleans felt right because to me, Protect This House means protecting where you came from and protecting what’s yours–the phrase reminds me of my family and pushes me to be the best receiver on the field.” - Justin Jefferson
Justin’s Protect This House track with London comes on the heels of resigning as an Under Armour athlete. A top receiver in the league, Jefferson and UA have worked closely since 2020 to release product innovations, host UA Next Camps, and mentor the next generation of football players.
Justin Jefferson holds the UA SlipSpeed.
Under Armour
“I used to be an athlete, so I know the hustle it takes to be as good as JJ–he’s one of the best football players to ever come out of the state of Louisiana. Recording music and filming with him and Under Armour in his hometown was a crazy cool experience. We created an anthem and a really good one at that. We can’t wait for everyone to hear it.” - London on da Track
As expected, the track did not disappoint. It's safe to say that athletes of all ages have a new song they must download to their playlists for the new athletic year. Stay locked into FanNationKicks.com for all your sneaker news in the sports world.
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