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Lil Yachty Helps Promote Drake's New Nike Shoes

Drake recruited Lil Yachty to model the NOCTA x Nike Hot Step Air Terra "Black & Gold" shoes before its upcoming release.

Pat Benson

Lil Yachty Helps Promote Drake's New Nike Shoes
Lil Yachty Helps Promote Drake's New Nike Shoes /

Sportswear giant Nike knew what it was doing by partnering with Drake. Similar to athletes, the superstar rapper is able to elevate everyone around him. Even better, fellow rappers want to team up with Drake whenever they get the chance.

Earlier this year, Drake launched his own sub-label under Nike called NOCTA. In addition to performance apparel, NOCTA is tackling lifestyle shoes. So far, two colorways of the NOCTA x Nike Hot Step Air Terra have been released, and a third is on the way.

Drake enlisted rapper Lil Yachty to promote the 'Black & Gold' colorway to further drive up hype for the already hotly-anticipated shoes. NOCTA posted pictures of Lil Yachty modeling the unreleased shoes to all of its social media accounts. Below is everything fans need to know to purchase the shoes before they sell out.

NOCTA x Nike Hot Step Air Terra 'Black & Gold' Information

View of black and gold NOCTA shoes.
NOCTA x Nike Hot Step Air Terra 'Black & Gold' / Nike

The NOCTA x Nike Hot Step Air Terra 'Black Yellow' releases on September 16, 2022. Fans can purchase the shoes for $190 on the NOCTA website and select retailers. 

Once Drake's kicks sell out, fans can purchase a pair on sneaker resale sites like eBay, StockX, or GOAT. We recently commended Nike and Drake for producing enough of the shoes so they remain relatively affordable for the average consumer.

Unlike the triple-white and triple-black shoes that preceded it, the 'Black & Gold' colorway is the first installment in Drake's signature line to move away from the monochromatic aesthetic. 

Between the albums, sneakers, and clothing line, it has been an exciting past 12 months for Drake. Lucky for us, the 35-year-old rapper shows no signs of slowing down anytime soon. Stick with FanNation Kicks for all of your sneaker news.

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Published
Pat Benson
PAT BENSON

Pat Benson covers the sneaker industry for Kicks On Sports Illustrated. Previously, he has reported on the NBA, authored "Kobe Bryant's Sneaker History (1996-2020)," and interviewed some of the biggest names in the sports world. You can email him at 1989patbenson@gmail.com.

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