New Balance 996 Made in USA 'Navy' Drops Today

The New Balance 996 MADE in USA is back in a navy blue colorway.

Boston-based brand New Balance and Made in USA creative director Teddy Santis are dropping their Spring 2023 MADE in USA Seasonal Collection. According to the brand, MADE represents the purest expression of its “fearlessly independent” ethos. 

The new MiUSA collection featured 990v2 and 990v3, plus new apparel. The latest 996 sneakers will be available on Friday, March 3, at 10:00 a.m. EST for $190 on the New Balance website. Below is everything fans must know about the highly-anticipated kicks.

New Balance 996

View of blue and white New Balance shoe insole.
A detailed look at the New Balance 996 / New Balance

Santis' Season 2 collection has taken the footwear and apparel world by storm, and it's not finished yet. The 996 has been a fan-favorite since New Balance introduced the model in 1988.

Saying the lifestyle sneaker has enjoyed a revival in popularity is doing the model a disservice. As fashion trends change, the quintessentially-American shoe remains a staple in the sneaker rotation of people all over the world. 

Details

Detailed look at a blue and white New Balance shoe.
A detailed look at the New Balance 996 / New Balance

Santis went with a familiar two-toned blue colorway with premium materials. A navy pigskin suede upper is contrasted by a light blue mesh on the toebox, collar, and tongue. 

The white laces and cream outsole complete the vintage-inspired aesthetic, while a black rubber outsole empowers consumers to actually wear their shoes and break them in on the streets or in nature.

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Published
Pat Benson
PAT BENSON

Pat Benson covers the sneaker industry for Sports Illustrated's FanNation. Previously, he has reported on the NBA, authored "Kobe Bryant's Sneaker History (1996-2020)," and interviewed some of the biggest names in the sports world. You can email him at 1989patbenson@gmail.com.