New Balance Announces Made in USA Fall/Winter 2024 Collection

New Balance is introducing new footwear and apparel in fall-inspired seasonal shades.
The New Balance Fall/Winter collection.
The New Balance Fall/Winter collection. / New Balance

We are in the midst of sweltering heat, but crisp fall days are right around the corner. Like a breath of fresh air, New Balance has officially announced details for its Made in USA Seasonal Fall/Winter Collection.

New Balance is launching its Made in USA Seasonal Fall/Winter Collection on August 15. The collection introduces a new range of silhouettes in fall-inspired seasonal shades and varied neutrals.

It builds on Made in USA’s vision to honor New Balance’s rich history and artistry by elevating timeless classics with a fresh perspective.

The collection will be available globally on NewBalance.com and at select global retailers beginning on August 15. Suggested retail pricing for apparel ranges from $65 to $285, and footwear ranges from $200 to $220. 

White and grey New Balance sneakers.
The first drop of New Balance's Fall/Winter collection. / New Balance

FIRST DROP (August 15) offers a seasonal exploration of classic grey. Mixed grey and neutral shades are featured across the 993 and two 990v6 silhouettes. The 993 pairs shadow grey with a light ‘driftwood’ brown, while the 990v6 will feature dark and light shades of stony grey, ‘castlerock’ and ‘moonrock’ along with light, airy grey tones with a crisp, white midsole unit.

Additionally, the initial release will also include new colors to its core apparel offerings, including a vibrant ‘spruce’ and ‘deep plum.’

Brown and white New Balance sneakers.
The second drop of New Balance's Fall/Winter collection. / New Balance

SECOND DROP (Late September) will feature two 993s and a 990v6 in a nature-inspired palette. The first 993 features an earthy brown ‘mushroom’ and ‘midnight violet’ color up. Following that is a complimentary lighter palette featuring a seasonal ‘olive leaf’ and ‘maize’. The 990v6 features rich dark grape tones of ‘rich oak’.

The second drop also adds a selection of new silhouettes, led by everyday staples in sherpa fleece, alongside core pieces in new colors. 

Tan New Balance sneakers.
The third drop of New Balance's Fall/Winter collection. / New Balance

THIRD DROP: QUICK STRIKE (Mid-October) features the 990v4 with an elevated tonal concept in ‘macadamia nut’. The third drop adds a selection of new outdoor and utility-inspired silhouettes featuring a variety of vibrant seasonal and neutral tones. 

Purple and white New Balance sneakers.
The fourth drop of New Balance's Fall/Winter collection. / New Balance

FOURTH DROP (Late October) highlights the newest release in the collection which sees the 990v6 outfitted in ‘dark ember’ suede overlays, bringing seasonally inspired color to a classic athletic look.

The fourth drop highlights the newest Made Fall/Winter Collection apparel pieces that offer a lived-in, wash treatment take on classic core pieces. Basic t-shirt and hoodie silhouettes featured in ‘dark olivine’ and ‘dark olive grey.’

Teal and white New Balance sneakers.
The fifth drop of New Balance's Fall/Winter collection. / New Balance

FIFTH DROP: QUICK STRIKE (Mid-November) features the 997 in its first-ever Made in USA Seasonal Collection outfitted in a vibrant ‘vintage teal’ colorway. 

Blue and white New Balance sneakers.
The sixth drop of New Balance's Fall/Winter collection. / New Balance

SIXTH DROP (Late November) offers another new addition to the collection, which features the 998 outfitted in two new colorways: classic navy and a neutral sandstone. 

Grey and white New Balance sneakers.
The seventh drop of New Balance's Fall/Winter collection. / New Balance

SEVENTH DROP closes out the season with a luxurious take on the classic 997, with a neutral palette of ‘moonrock’ grey and ‘driftwood’ brown.

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Further Reading: New Balance takes victory lap after winning gold at Paris Olympics.


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Pat Benson

PAT BENSON

Pat Benson covers the sneaker industry for Sports Illustrated's FanNation. Previously, he has reported on the NBA, authored "Kobe Bryant's Sneaker History (1996-2020)," and interviewed some of the biggest names in the sports world. You can email him at 1989patbenson@gmail.com.