Odell Beckham Jr. & DK Metcalf Star in lululemon Commercial

Odell Beckham Jr. and DK Metcalf highlight lululemon apparel in a new ad campaign.

Michael Ehrlich | Jul 31, 2024

Odell Beckham Jr. and DK Metcalf. / lululemon

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With NFL training camps officially underway and the first preseason game kicking off later this week, football fans could not be more thrilled the new season is almost here.

While camp is a grind for players, two of the game's top wide receivers are highlighting how rest and recovery are essential elements of their lives in a new TV commercial.

Odell Beckham Jr. of the Miami Dolphins and DK Metcalf of the Seattle Seahawks star in lululemon's new campaign highlighting the brand's loungewear apparel and Cityverse sneaker. Metcalf signed with lululemon last season as a brand ambassador, while Beckham Jr. is making his debut in the product.

“I am excited to partner with lululemon because they understand that recovery is a critical part of any training program,” said Beckham Jr.

He continued, “lululemon makes the best performance apparel and they’re bringing the same approach to their loungewear, and it looks and feels great.”

The omni-channel campaign for lululemon includes 30-second TV commercials, audio for podcasts, in-store signage and audio and social media.

“As a professional athlete and lululemon ambassador, I know first hand how important rest days are to reaching my performance and wellbeing goals,” added Metcalf. “lululemon’s loungewear allows me to fully embrace my rest days in comfort and style.”

Lululemon Loungewear featured in the new commercial include Smooth Spacer, Steady State and Soft Jersey for men, with Softstreme and Scuba for women.

The campaign will run through September 22 and lululemon Loungewear is available now in-store and online at www.lululemon.com. Beckham Jr. and the Dolphins kick off their preseason on August 9 against the Falcons, while Metcalf and the Seahawks on August 10 versus the Chargers.

Stay locked into Sports Illustrated for all your footwear news from the NFL and the rest of the sports world.

Further Reading: Odell Beckham Jr.'s legal battle with Nike is finally over.

Published Jul 31, 2024|Modified Jul 31, 2024

MICHAEL EHRLICH

Michael Ehrlich is a seasoned sports marketing executive with experience across the global sports brand, athlete representation, media and education sides of the business. The Founder and CEO of Playbook Marketing, Ehrlich consults with brands on all things NIL and athlete partnerships, advises student-athletes on their personal brand building endeavors and is an adjunct professor at his alma mater, the University of Southern California where he teaches a course on athlete communications and marketing. As a writer, his previous bylines include Boardroom, Business of College Sports, DIME Magazine and UPROXX, among others. You can follow him across social media at @MichaelEhrlich and reach out via michael@playbook-marketing.com