PUMA's New $250 Basketball Shoe is Worth the Money

The PUMA All-Pro NITRO Elite is available now for $250.
PUMA has unveiled the All-Pro NITRO Elite.
PUMA has unveiled the All-Pro NITRO Elite. / PUMA

It has been a busy week for PUMA's basketball division. First, the brand signed NBA All-Star Tyrese Haliburton to a "massive" sneaker deal. Now, PUMA is rolling out a new hoop shoe for players.

Earlier today, PUMA Hoops unveiled its latest innovation: the All-Pro NITRO Elite. Fans can expect to see Haliburton wearing the performance model on the court throughout the NBA season. Even better, they can get their hands on the kicks soon.

Blac, blue, and red PUMA baskeball shoes.
The PUMA All-Pro NITRO Elite. / PUMA

The All-Pro NITRO Elite launched earlier this week. The shoes are available to purchase at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store. Additionally, they will be available at Foot Locker, Kids Foot Locker, and Champs in a full-size run for $250 in adult sizes.

Engineered to be the ultimate gameday shoe, this new sneaker features all-new dual-density NITRO SQD foam for unparalleled cushioning and support during multi-directional movements, plus a breathable mesh upper and high-abrasion sole for quick cuts.

The heel of a black, blue, and red PUMA basketball shoe.
The PUMA All-Pro NITRO Elite. / PUMA

An evolution of the game-tested All-Pro NITRO franchise, the all-new All-Pro NITRO Elite boasts PUMA Basketball's most innovative sneaker technology, including:

  • NITRO SQD Foam: Full-length nitrogen-injected foam internal midsole for superior responsiveness and cushioning. A softer foam for cushion is surrounded by more rigid foam for stability.
  • ULTRAWEAVE: Lightweight, engineered woven upper with multi-zoned materials for targeted support, breathability, and comfort.
  • PWRPLATE: Carbon Fiber shank built into the insole for torsional rigidity. 
  • HEEL COUNTER FORMSTRIP: Electroplated external TPU heel counter around the outside heel lateral stability for explosive side-to-side movements.

This is easily the most technology PUMA has ever packed into a performance basketball shoe. Is the model worth the $250 price tag? When looking at the tech specs, it is hard to argue against the investment.

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Pat Benson
PAT BENSON

Pat Benson covers the sneaker industry for Sports Illustrated's FanNation. Previously, he has reported on the NBA, authored "Kobe Bryant's Sneaker History (1996-2020)," and interviewed some of the biggest names in the sports world. You can email him at 1989patbenson@gmail.com.