Rob Dillingham Speaks On New NIL Deal & Sneaker Rotation

Kentucky Wildcats guard Rob Dillingham has teamed up with Pair of Thieves.

Rob Dillingham is expanding his brand off the court. / Kyle Ross-USA TODAY Sports

Earlier this week, Pair of Thieves announced its latest endorsement deal with University of Kentucky Wildcats guard Rob Dillingham. The men's basics company is renowned for its innovative underwear, socks, and t-shirt designs (not to mention partnerships with star athletes).

As part of the exciting announcement, FanNation Kicks spoke with Dillingham and Damion Triplett, the Vice President of Design at Pair of Thieves.

Dillingham said, "I really just liked the brand. It's not high-priced, so everyone can buy it. I just like the whole company in general. I just make it look good, the best I can, and try to promote it the best I can."

Triplett added, "We're super excited to be teaming up with Rob Dillingham! He's totally rocking the Pair of Thieves vibe, bringing together style and performance for that extra confidence boost. Rob's the perfect match for our newest Quick Dry collection, available now on pairofthieves.com and in-store at Target, Macy's, Dick's Sporting Goods, and soon at Walmart. It's all about versatility, perfect for the active lifestyle."

"This collab is also about Pair of Thieves having Rob's back, sharing his story and experiences. With March Madness and the 2024 NBA Draft around the corner, Rob's at a major career crossroads. We get it, and we're committed to making sure he's ready for anything on and off the court. We know how crucial this time is for Rob, and we're stoked to play a small part in his success," said Triplett.

Looking back on his season with Kentucky, Dillingham spoke glowingly of being a player on one of Nike's first Mamba Programs in the NCAA. "I definitely love being a Mamba Program. Obviously, everyone loved Kobe Bryant growing up, so it really is a blessing to be there. But also, we get the exclusive Kobes, so it is definitely amazing being a Mamba school."

Now that Dillingham's season is over, the future NBA lottery pick has given a sneak preview of what he is wearing off the court. "The Off-White Nike Air Force 1s - the black ones. That is my everyday shoe." Dillingham is a force of nature on the court, and with the help of Pair of Thieves, he is expanding his reign off the court. Follow FanNation Kicks for all your footwear news, interviews, and exclusives.

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