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Shai Gilgeous-Alexander Speaks On His Upcoming Signature Shoe

Oklahoma City Thunder guard Shai Gilgeous-Alexander is careful about not spoiling his first signature sneaker.

Pat Benson

Dec 7, 2024; New Orleans, Louisiana, USA; Oklahoma City Thunder guard Shai Gilgeous-Alexander (2) shoes are seen against the New Orleans Pelicans at Smoothie King Center.
Dec 7, 2024; New Orleans, Louisiana, USA; Oklahoma City Thunder guard Shai Gilgeous-Alexander (2) shoes are seen against the New Orleans Pelicans at Smoothie King Center. / Matthew Hinton-Imagn Images
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Sometimes, you can say a lot by saying nothing at all. That is the approach Oklahoma City Thunder guard Shai Gilgeous-Alexander is taking to discussing his upcoming signature sneaker line.

The NBA All-Star was asked about his unreleased basketball shoe with Converse, and his answer was tight-lipped yet telling. "I'm going to tease nothing... But you guys will see very soon," said Gilgeous-Alexander.

Converse has not yet officially announced the launch of Gilgeous-Alexander's first signature basketball shoe. Currently, there are no pictures, pricing details, or tech specs. However, the shoe is expected to drop in 2025.

So far this season, Gilgeous-Alexander has worn the Converse All-Star BB model in player-exclusive colorways. However, the iconic sportswear brand has slowly built momentum for the official launch of Gilgeous-Alexander's debut hoop shoe.

Earlier this month, Converse officially unveiled Gilgeous-Alexander's signature logo, which will appear on his basketball shoes and apparel.

Originally sketched by Gilgeous-Alexander, the design features two stylized, mirrored number twos – a deliberate nod to his uniform number and a poignant reflection of the dual identities he holds on and off the court. 

Gilgeous-Alexander first signed with Converse in 2021 before agreeing to a contract extension in April 2024. The deal made Gilgeous-Alexander the Creative Director of Converse Basketball and the cornerstone of the iconic brand's future in the NBA.

Converse made a smart investment by investing heavily in Gilgeous-Alexander. Last February, he starred in a new marketing campaign for the Converse Weapon. In August, he represented the brand on Team Canada in the 2024 Paris Summer Olympics.

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Pat Benson
PAT BENSON

Pat Benson covers the sneaker industry for Kicks On Sports Illustrated. Previously, he has reported on the NBA, authored "Kobe Bryant's Sneaker History (1996-2020)," and interviewed some of the biggest names in the sports world. You can email him at 1989patbenson@gmail.com.

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