Shohei Ohtani Puts New Balance on World Stage

Japan designated hitter Shohei Ohtani has put New Balance on the world stage.

The World Baseball Classic (WBC) has been an overwhelming success for the sport. The crosscurrents of celebration, culture, and competition have breathed new life into America's pastime.

At the center of the action is Shohei Ohtani. The 2x MLB All-Star has helped lead Japan to tonight's championship game versus the United States. More importantly for the sport, Ohtani's exciting play style is reaching more fans than ever before.

LEADOFF DOUBLE FOR OHTANI!

Japan is looking for the walkoff win! 💪 pic.twitter.com/lUGdsST5TF

— FOX Sports: MLB (@MLBONFOX) March 21, 2023

Baseball is not the only party benefiting from Ohtani's star power. New Balance, a quintessentially American brand founded in Boston, Massachusetts, over a century ago, is being introduced to its largest international audience yet.

In January, New Balance announced the signing of Ohtani to a multi-year footwear and apparel deal. Since then, the baseball phenom has represented the brand at every chance. We have seen Ohtani rock unreleased performance gear on the field and affordable apparel off the field.

New Balance

Shohei Ohtani scores a run / Sam Navarro-USA TODAY Sports

The timing of Ohtani's signing could not have been better for New Balance. Earlier this month, the brand launched a new phase of its 'We Got Now' campaign, which includes upbeat commercials starring Ohtani that are already airing worldwide.

When New Balance signed Ohtani, it was more than an impressive press release - it was a shot across the bow of the sportswear industry. Whether it is his 574 cleats or batting gloves, the younger generation of athletes is scouring social media to learn more about Ohtani's gear. 

No one can truly quantify how much this will benefit New Balance, just as it is impossible to predict what the future holds for Ohtani's career. 

What is measurable is how many fans will tune in to watch the WBC Championship Game. Tonight's matchup is expected to be the most-watched baseball game of all time - and the New Balance logo will be all over the main attraction.

Recommended For You

Look: New Balance introduces Kawhi Leonard's third signature basketball shoe.

List: The top ten affordable sneakers for this Spring.

News: New Balance wants to make running more inclusive.