Skechers Signs Premier League Star Oleksandr Zinchenko

Skechers' expansion into professional sports continues with the signing of Oleksandr Zinchenko.

On Tuesday afternoon, Skechers continued to expand its reach in professional sports by signing Premier League Arsenal F.C. and Ukrainian National Team defender Oleksandr Zinchenko to its all-star roster of elite pros that includes Europe’s top scorer, Harry Kane. 

Zinchenko will be competing in the Skechers Razor—an innovative lightweight speed boot designed for players who desire agility, comfort and touch. 

As part of a long-term deal will appear in multiplatform marketing campaigns as brand ambassador supporting Skechers Football. He is also one of the first players on the pitch wearing the Razor boot from the Diamond Ice Pack—the new all-white colorway just launched this weekend. 

Oleksandr Zinchenko sits down on grass in a Skechers photo shoot.
Oleksandr Zinchenko models the Skechers Razor / Skechers

"Skechers may be relatively new to football, but they’re doing everything right, and I really appreciate how much their team focuses on working with athletes to create the perfect boot," said Zinchenko. 

He continued, "The ‘Razor’ feels wonderful on the pitch and gives me the performance I need to excel—it really is the best boot I’ve ever worn. Proud to be working with Skechers and look forward to helping grow this brand in our sport."

Beyond soccer, the Skechers team of elite athletes competing in the brand’s performance footwear includes NBA stars Julius Randle and Terance Mann, golfers Matt Fitzpatrick and Brooke Henderson, and pickleball pros Tyson McGuffin and Catherine Parenteau. 

Harry Kane Unveils Skechers "Diamond Ice Pack"


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Pat Benson
PAT BENSON

Pat Benson covers the sneaker industry for Kicks On Sports Illustrated. Previously, he has reported on the NBA, authored "Kobe Bryant's Sneaker History (1996-2020)," and interviewed some of the biggest names in the sports world. You can email him at 1989patbenson@gmail.com.