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Step Into Your Gift: Foot Locker Launches 2024 Holiday Campaign

Foot Locker has enlisted athletes, artists, and influencers for its 2024 Holiday campaign.

Pat Benson

Foot Locker unveils its multi-brand 2024 Holiday campaign.
Foot Locker unveils its multi-brand 2024 Holiday campaign. / Foot Locker

No footwear and apparel company is more dedicated to sneaker culture than Foot Locker. Throughout its 50th anniversary, the iconic retailer has taken steps to elevate the shopper experience and build with NBA teams. Now, Foot Locker is helping everyone prepare for the holidays.

To kick off the holiday season, Foot Locker will unveil its 2024 multi-brand holiday campaign, Step Into Your Gift. The campaign highlights NBA All-Stars Anthony Edwards (adidas) and LaMelo Ball (PUMA), plus Grammy-nominated artist Coi Leray (adidas), and leading style influencers alongside Foot Locker’s iconic Stripers.  

Black and white Nike sneakers.
Nike is participating in the 2024 Foot Locker Holiday campaign. / Foot Locker

Each ad celebrates the distinct style of these talents, elevating holiday fashion and underscoring Foot Locker’s role as the Heart of Sneakers.

Brand ambassador Coi Leray brings her bold signature looks to a Foot Locker store, while NBA stars Edwards and Ball sport performance basketball kicks on and off the court, blending sport with style. 

Multi-color adidas sneakers arranged in a circle.
Adidas is participating in the 2024 Foot Locker Holiday campaign. / Foot Locker

Grounded in consumer insights, Step Into Your Gift is designed to spark joy and embody the energy of sneaker culture this holiday season, helping customers shine bright and find the perfect gifts with the help of Foot Locker’s Stripers.

The campaign also features must-have styles for the whole family from top brands, including Nike, adidas, New Balance, PUMA, UGG, and more. Online shoppers can get a start on their holiday wish list by visiting the Foot Locker website.

White, grey, and black New Balance sneakers.
New Balance is participating in the 2024 Foot Locker Holiday campaign. / New Balance

Online shoppers can get a head start with their wish lists by visiting the Foot Locker website. Stay locked into Sports Illustrated's Kicks On SI for all your footwear news from the sneaker industry and beyond.

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Pat Benson
PAT BENSON

Pat Benson covers the sneaker industry for Kicks On Sports Illustrated. Previously, he has reported on the NBA, authored "Kobe Bryant's Sneaker History (1996-2020)," and interviewed some of the biggest names in the sports world. You can email him at 1989patbenson@gmail.com.

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