The 10 Best Black Friday Sales for Sneakers

All of the details and discount codes for the most important sneaker sales on Black Friday 2023.

Pat Benson | Nov 23, 2023

The 10 Best Black Friday Sales for Sneakers /

All of the delicious food has not even been digested yet, but it is already go-time for online shoppers. Over the past few years, Black Friday has become more of an online sales event. That is perfectly fine for frugal sneakerheads looking for the best deals.

In this article, we are not going to tell you what sneakers to buy but rather help you find what you are looking for. Below is a list of the ten most important sneaker sales events going on this weekend.

Best Black Friday Sneaker Sales

Listing all of the most important Black Friday sneaker sales.

Nike

Sneakers to Buy: Whether you are looking for 'Panda' Dunks or LeBron James' latest sneakers, Nike has everything you need this holiday season. The American brand has a wide range of performance and lifestyle sneakers available at a discount.

Sales Details: Nike's Black Friday sale includes 60% off must-have holiday gifts. Use the code "BLACKFRIDAY" to save an extra 25% on select styles (exclusions apply) through November 25 on the Nike website.

Adidas

Sneakers to Buy: Some of the world's most popular athletes, like Leo Messi and James Harden, represent the three stripes. Fans can represent their favorite players by purchasing their performance footwear below the retail price.

Sales Details: During the Black Friday sale, online shoppers can get up to 70% off adidas styles, from apparel to footwear and accessories. No code is required, and the offer is valid on the adidas website until November 25.

New Balance

Sneakers to Buy: Whether shopping for Coco Gauff's tennis shoes, Kawhi Leonard's hoop shoes, or the latest Made in the US sneakers, New Balance has online shoppers ready for the holiday season.

Sales Details: Athletes and fans can get 25% off almost everything, with 40% off in select styles. The offer is valid through November 28 on the New Balance website.

PUMA

Sneakers to Buy: LaMelo Ball's signature PUMA basketball shoes are at the top of my wish list for anyone wondering. Additionally, online shoppers can choose between a wide range of performance and lifestyle apparel from the iconic brand.

Sales Details: Online shoppers can get up to 60% off plus an extra 20% off (the brand's best deal yet). The deal ends on November 25, so hurry over to the PUMA website.

Under Armour

Sneakers to Buy: Stephen Curry has dominated the league and sneaker industry over the past decade with the help of Under Armour. Additionally, the American brand has gear from The Rock, Bryce Harper, and more.

Sales Details: Athletes and fans can score 30% off sitewide plus free shipping on the Under Armour website. Make sure you use the code "UAHOLIDAY" before the deal ends on November 26.

Reebok

Sneakers to Buy: Reebok made a name for itself in the 1990s with the help of the biggest personalities in the sports world. Fans can purchase retro sneakers from Shaquille O'Neal, Allen Iverson, Emmitt Smith, and more.

Sales Details: Online shoppers can save 50% on almost everything with the code "BlackFriday" on the Reebok website. The online sales event runs through November 26.

KICKS CREW

Los Angeles Lakers guard Austin Reaves' white Rigorer sneakers. — Gary A. Vasquez-USA TODAY Sports

Sneakers to Buy: It is hard to find sneakers for popular NBA players like Kyrie Irving, Jimmy Butler, and more in most stores. Luckily for us, KICKS CREW has a wide reach for online shoppers wanting basketball and lifestyle sneakers.

Sales Details: Online shoppers can get $10 off by using the code "BFCM10" on the KICKS CREW website. Download the app and use the code "BFCMAPP15" and get $15 off your order.

Foot Locker

Sneakers to Buy: Foot Locker holds a special place in every sneakerhead's heart. Whether you are shopping for new sneakers for school, gym, or the office, Foot Locker always has one of the widest selections available.

Sales Details: Online shoppers can save up to 50% off select styles. Savings are automatically applied at checkout on the Foot Locker website. The company is also hosting specific sales for different brands.

Dick's Sporting Goods

Sneakers to Buy: Not only is Dick's Sporting Goods often overlooked when it comes to sneakers (they carry all of the hottest brands), but they also have a huge selection of sports jerseys and apparel.

Sales Details: Dick's Sporting Goods is hosting its biggest sale of the year, with hundreds of deals slashing 50% off the retail price. Hurry over to their website before the sale ends on November 27.

Champs Sports

Sneakers to Buy: Champs Sports has many of your favorite NBA player's sneakers, plus retro and lifestyle models. Also, we cannot forget all of the apparel brands like Nike and adidas carried by Champs Sports.

Sales Details: Champs Sports is hosting a Black Friday Footwear Sale for a limited time. Online shoppers can save between 25-30% off their sneakers on the Champs Sports website.

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Published Nov 23, 2023

PAT BENSON

Pat Benson covers the sneaker industry for Sports Illustrated's FanNation. Previously, he has reported on the NBA, authored "Kobe Bryant's Sneaker History (1996-2020)," and interviewed some of the biggest names in the sports world. You can email him at 1989patbenson@gmail.com.