The Nike Ja 1 "Fuel" Releases Tomorrow

Ja Morant's latest Nike shoes release on Friday, July 14.

Despite unparalleled levels of popularity, Ja Morant has not enjoyed the smoothest launch of his signature sneaker line. Morant's basketball shoes have flown off the shelves, but his two suspensions have delayed the release of multiple colorways.

While that level of drama would doom most players' marketing potential, Nike is moving forward with the sneaker line of its first-ever Gen-Z signature athlete. Last month, Nike issued a statement of support for Morant and is prepared to drop another colorway of intensely popular shoes. Below is what online shoppers must know about the Nike Ja 1 "Fuel".

Release Information

A detailed look at the Nike Ja 1 / Nike

The Nike Ja 1 "Fuel" is scheduled to release on Friday, July 14, at 10:00 a.m. Eastern Standard Time. Fans can purchase the shoes for $110 in adult sizes on the Nike website.

The "Fuel" colorway is inspired by Morant's warm summertime memories of his childhood in South Carolina. More specifically, when his father would grill on the barbecue. 

Family is everything to the NBA All-Star point guard. They’re the fuel to his fire, and this colorway pays tribute to those Morant family barbecues and the fond memories made.

Details

A detailed look at the Nike Ja 1 / Nike

The Nike Ja 1 "Fuel" features a textile upper dressed in Ember Glow. The Light Silver midsole is contrasted by a black rubber outsole. Lastly, the Nike and Ja branding appears in Blue Lightning to complete the patriotic look.

In addition to looking good, the Nike Ja 1 is capable of performing at the highest levels. The forefoot Zoom Air unit helps provide increased responsiveness and vertical acceleration. Meanwhile, the containment system and forefoot strap stabilize the ankle and heel.

So far, every colorway of the Nike Ja 1 has sold out in stores and online. Athletes and fans hoping to purchase these shoes need to be ready as soon as they release online. Stay locked into FanNation Kicks for all your footwear coverage.

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