The PUMA FUTURE 7 Headlines New Phenomenal Pack

PUMA enlisted soccer's biggest stars to introduce its difference-making soccer footwear.
The PUMA FUTURE 7 Headlines New Phenomenal Pack
The PUMA FUTURE 7 Headlines New Phenomenal Pack /

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Earlier this week, PUMA grabbed the attention of soccer players all over the world when it launched the next-gen FUTURE 7 football boot as part of the Phenomenal Pack. The performance model will be worn by the game’s difference-makers, including Neymar Jr., Jack Grealish, Julia Grosso, James Maddison, Laia Aleixandri, and Kai Havertz.

Providing the footballing world with the latest in innovation and technology, the FUTURE 7 will make its grand entrance onto pitches at the start of 2024. Infused with updated FUZIONFIT360 technology, PWRPRINT and PWRTAPE innovations, and the groundbreaking Dynamic Motion System Outsole. The FUTURE is back and better than ever.

The FUTURE 7 and the PUMA Phenomenal Pack are available on pre-sale on PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store, Dicks’ Sporting Goods, and select retailers starting January 11 and will release globally on January 18.

Side view of PUMA soccer cleats.
A detailed look at the PUMA Phenomenal Pack / PUMA

The FUTURE Fits Different. A boot that is built different for players who make a difference. Designed for the ultimate playmakers and difference-makers, the FUTURE 7 takes your game to phenomenal levels. The FUTURE adapts to the shape of your foot so you can move and create without constraints for 90 minutes and beyond.

The FUTURE boot heralds a new era of fit, agility, and creativity on the pitch. The boot’s FUZIONFIT360 upper shatters the mold with its adaptable support, empowering athletes to experience a new level of 360-degree freedom of movement. The revolutionary upper, a combination of different densities and mesh patterns, offers targeted stability, support, and comfort sensation.

The extra stretchy knit provides an adaptive, snug fit with enhanced freedom of movement so you can maintain explosive movement changes in all directions, while PWRPRINT on the lateral and medial sides offers additional support during dynamic changes of direction. With dual layers of PWRTAPE across the midfoot, players receive the pinnacle of lockdown essential for the art of playmaking.

For touch, the FUTURE boot boasts 3D grip textures at critical ball contact zones, ensuring the ultimate in control and precision. Agility is mastered through the Dynamic Motion System outsole, which includes an advanced stud configuration for a perfect harmony of support, traction, and explosive agility. 

High-performance materials are strategically utilized to enhance energy return while minimizing weight, and as a step toward a better future, the upper of the FUTURE features at least 20% recycled materials. Follow FanNationKicks.com to learn more about what your favorite athletes wear on and off the field.

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Published
Pat Benson
PAT BENSON

Pat Benson covers the sneaker industry for Kicks On Sports Illustrated. Previously, he has reported on the NBA, authored "Kobe Bryant's Sneaker History (1996-2020)," and interviewed some of the biggest names in the sports world. You can email him at 1989patbenson@gmail.com.