The Reebok 'Engine A' Reintroduces Swagger to Basketball Courts

Reebok is launching its first performance basketball shoe in over a decade.
The Reebok Engine A basketball shoe.
The Reebok Engine A basketball shoe. / Reebok

After months of athletes and fans eagerly awaiting, Reebok has announced the launch of its highly anticipated performance basketball shoe, the ‘Engine A.’

Returning to the hardwood as the first official Reebok performance basketball sneaker since the early 2010s, the Engine A has been spotted on today’s top basketball stars – including WNBA All-Star Angel Reese – and will become available for sale globally on February 13, 2025 in the debut Silver colorway.

A one-of-a-kind, durable, lightweight basketball shoe that’s designed for the game that moves in every direction, Engine A features the patented Energy Return System technology, ERS, in a modern design inspired by the brand’s ‘90s Mobius line, delivering a high-performance shoe for dynamic athletes.

Rear view of black and silver Reebok sneakers.
The Reebok Engine A basketball shoe. / Reebok

Key tech features include:

  • Exoskeleton Upper: Lightweight, molded upper offers secure, breathable support and dynamic fit. The ‘exoskeleton’ design enables bold color blocking and pays homage to Reebok’s hoops heritage.
  • ERS Midsole: a lightweight EVA midsole ensures a stable, flexible ride plus Nitrogen infused SuperFloat in the heel and forefront absorbs impact for ample energy return to comfort and bounce.
  • High-Abrasion Rubber Outsole: featuring a multi-directional, herringbone traction pattern designed for elite grip for basketball specific movements.

“The launch of the Reebok Engine A is a monumental moment for the brand as we reclaim our stance on the court and within basketball culture, says Todd Krinsky, Reebok CEO.

“The Engine A embodies all that Reebok stands for: top performance innovation, fearless risk-taking design and a continued commitment to deliver the best product possible to the athletes who are changing the game.”

Black and silver Reebok sneakers.
The Reebok Engine A. / Reebok

Speaking to the Engine A’s performance qualities, 5-star high school phenom Nate Ament comments: “A locked-in fit, great bounce and ample traction for quick moves, plus a look and design like no other. I’m excited to see it on the feet of hoopers of all levels.”

The Engine A will be ushered in on-court and through its debut global marketing campaign by Reebok’s growing hoops roster, Team RBK.B.

Team RBK.B includes professional, college and high school athletes across the basketball landscape that hold a shared commitment to individuality and doing things differently, trailblazers on the court and beyond, putting an emphasis on championing and supporting young talent as they redefine the sport.

Matas Buzelis models Reebok apparel.
Matas Buzelis wears the Reebok Engine A. / Reebok

The current Team RBK.B roster line-up includes the first men’s pro hooper to step foot on-court in the Engine A - Matas Buzelis, WNBA icons Angel Reese and Lexie Brown, 5-star high school phenom Nate Ament and rising basketball star Dink Pate. Reebok is expected to add additional players to its growing basketball roster in the coming weeks.

On February 13, online shoppers can buy the all-new Reebok Engine A for $120 in adult sizes on Reebok.com worldwide. Hoopers can expect Reebok to keep its foot on the gas with additional colorway dropping throughout the NBA and WNBA seasons.

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Rashad Grove
RASHAD GROVE

Rashad Grove is a contributing writer for Sports Illustrated's FanNation and a sneakerhead based in Princeton, New Jersey. His work has appeared on BET.com, Ebony Magazine, MTV.com, Forbes, Billboard, HipHopDX, and Philadelphia Inquirer. You can follow him on all social media platforms at @thegroveness, and he can be reached at rgrove319@gmail.com