Under Armour Launches Revolutionary New Rewards Program

Under Armour is changing the game with its new "UA Rewards" program.

Innovation and performance have always been a part of the core mission of Under Armour. Now the Baltimore-based brand is taking its dedication to consumers a step further with the launch of the new "UA Rewards" program.

The loyalty program for U.S.-based consumers officially launched on July 31, 2023. To celebrate the launch of the program, fans who sign up by August 2, 2023, will be entered for a VIP experience with Golden State Warriors guard Stephen Curry. 

One winner and their guest will receive an all-expenses-paid trip to meet Curry. The exclusive offers don’t end there. Those who enroll by October 31, 2023, will be entered to win free UA gear for a year (valued at $6,000). (more details can be found at underarmour.com/rewards). 

"We are thrilled to launch Under Armour’s first-ever loyalty program. Our consumers are incredibly engaged with our brand, and UA Rewards will enable a deeper connection, delivering the value and benefits they’ve been craving. UA Rewards is a diverse program offering value to consumers, including celebrity athlete experiences and exclusive wellness content." - Under Armour President and CEO Stephanie Linnartz

By joining the program, members can earn points through purchases, eligible product reviews, UA MapMyRun Challenges, and more.

• Purchases: For online purchases on UA.com and the UA App or in-store purchases at Under Armour Brand House and Factory House stores, members can earn 5 points for every $1 spent. 
• Product Reviews: Leave feedback on eligible products. 
• Birthday Extras: Get twice the points on the first purchase in your birthday month.
• UA MapMyRun Challenges: Take on qualifying UA MapMyRun challenges and earn points once completed.  

Members will gain access to benefits, including:

• Early Access to Gear and Events: Shoppers can beat the crowds to new gear from Curry Brand and Project Rock before it hits the shelves. Members can see upcoming events in their digital UA Rewards account.
• Athlete Videos and Expert Training Tips: Hear from UA athletes and learn from the world’s best experts about ways to improve athlete performance. 

After earning points, members will gain access to benefits, such as:

• Member-Exclusive Offers: Enter monthly sweepstakes for exclusive prizes like autographed gear, new arrivals, and exciting experiences. Members can also apply points to future purchases. 
• Donate to Charity: Members will soon be able to give back to organizations like Good Sports, Positive Coaching Alliance, and Every Kids Sports by redeeming points. 

Recommended For You

News: Under Armour "Protects This House" by re-signing Notre Dame to historic deal.

Rankings: Stephen Curry's top ten Under Armour shoes of the 2022-23 NBA season.

Interview: USWNT star Kelley O'Hara and Under Armour launch new women's performance line.