Under Armour Prepares For The Masters With Patron Collection

The legendary sandwiches sold at The Masters inspired a new Under Armour's new golf collection.

Sports fans have been tantalized by the commercials for months, but the first and most important major of the year is almost here. To celebrate Georgia’s iconic golf tournament, Under Armour is releasing a collection with cutting-edge innovation designed to support golfers in reaching their goals on the green. 

Aptly named the UA Patron's Golf Collection, the eye-catching apparel and footwear line has tradition at its core, drawing inspiration from the legendary Pimento Cheese Sandwich. 

A tradition unlike any other, this sandwich signifies more than a food option – it’s a representation of the sport's history and its traditions. The Southern-style sandwich debuted sometime in the late-1940s when it was originally sold for a quarter a piece. More than 80 years later, the sandwich is still made fresh for an affordable $1.50, often selling out as patrons flock to get their own taste of tradition.

The Under Armour Patron's Collection / Under Armour

While rooted in history, the collection incorporates athletic designs that resonate with the current graphic trend so golfers can express their love of the sport in a fun, culturally relevant way. When designing the Patron’s Golf Collection, the UA Golf team created products that balance tournament style and utilize Under Armour’s industry-leading technologies. 

The collection includes a variety of products for every type of golfer—including a hoodie, t-shirt, and polo that provide ultimate comfort and breathability, the recently launched Drive Pro that maximizes performance, and even a bucket hat for the golfer looking to stand out on and off the course. 

The collection also comes with an exclusive sticker pack for golfers to show off their passion for the first major of the year and the history of the tournament. Below is a detailed breakdown of the pricing and release information.

Jordan Spieth golfs in Under Armour's Patron Collection / Under Armour

The UA Patron’s Golf Collection is launching on Friday, March 22, and can be found on UA.com and in select wholesale doors The collection features the following products:

• UA Playoff Patron Tee ($40)
• UA Essential Fleece Patrons Hoodie ($65)
• UA Playoff 3.0 Patrons Polo ($70)
• UA Drive Pro Patrons Edition Golf Shoes ($170)
• UA Phantom Patrons Edition Golf Shoes ($140)
• UA HOVR Phantom 3 SE Patrons Edition Running Shoes ($140)
• UA Patrons Bucket Hat ($35)

Patrons can expect to see Jordan Spieth in pieces from the UA Patron’s Golf Collection in Augusta as he begins his quest for his fourth major while celebrating his 11th season as an Under Armour athlete. Stay locked into FanNationKicks.com for all your sportswear news from golf and the rest of the sports world.

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