Under Armour Uses Stephen Curry to Troll Nike

Under Armour trolled Nike on social media before Stephen Curry defeated Sabrina Ionescu.

Saturday night's NBA vs. WNBA 3-point contest between Golden State Warriors guard Stephen Curry and New York Liberty guard Sabrina Ionescu was easily the highlight of all the events.

Curry narrowly defeated Ionescu 29-26 to win the first-ever shootout of its kind, and a good time was had by all - except for Nike. Leading up to the showdown of the two league's best shooters, Nike posted a cryptic message on X (formerly known as Twitter).

Nike posted an image that read, "...best not miss." Less than three hours later, Under Armour replied with a picture of Curry shooting the ball with the caption, "He don't." 

pic.twitter.com/Oc5nUCOsVl

— Under Armour Basketball (@UAbasketball) February 17, 2024

While we have to detract points from Under Armour for its use of bad grammar, we applaud the company and its social media team for a) calling their shot and b) getting spicy in Nike's mentions.

There is a growing trend where we see social media teams representing different brands becoming more aggressive and direct in interacting with their competitors. In December, adidas trolled Kevin Durant, which left the NBA Twitter king speechless.

It also does not hurt that Curry and Under Armour have a history with Nike. Curry left Nike following a historically bad meeting in 2013 and went on to sign with Under Armour. The rest is sneaker history. 

All of the sneaker brands have brought their A-game to Indianapolis for the 2024 NBA All-Star Weekend, and that includes their Gen-Z staffed social media teams. Stay locked into FanNationKicks.com for all your sneaker news.

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