Zach LaVine Unveils New Balance Fresh Foam BB v2

Chicago Bulls guard Zach LaVine calls the New Balance Fresh Foam BB v2 his favorite shoe yet.
Zach LaVine Unveils New Balance Fresh Foam BB v2
Zach LaVine Unveils New Balance Fresh Foam BB v2 /
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It seems like just yesterday, Chicago Bulls shooting guard Zach LaVine debuted the New Balance Fresh Foam BB in the NBA Paris Game 2023. LaVine became the face of the line and quickly made his mark in basketball sneaker culture. 

Today, New Balance is announcing the release of the Fresh Foam BBv2, an evolution in the brand’s basketball performance line. 

The Fresh Foam BB v2 brings cutting-edge updates that blend innovation, comfort, and style for the positionless player who needs to stay fresh through the fourth. The Fresh Foam BB v2 will be available on the New Balance website on February 2 at the suggested retail price of $130 in adult sizes.

Side view of tan and pink New Balance basketball shoes.
The New Balance Fresh Foam BB v2 / New Balance

New Balance athlete and star guard Zach Lavine has worked closely with the design team on the newest installation in the Fresh Foam BB franchise to create a shoe that truly stands out. 

LaVine said, "This is my favorite performance shoe, hands down, and I am proud of the work I did with the design team. This is the only shoe I want to wear when I get back out on the court. We also have some fire PEs coming this season that I can’t wait to showcase."

The Moon Beam colorway is inspired by Zach’s elegant and sophisticated off-court identity, adding a touch of personal style to the latest model of performance footwear. The New Balance Fresh Foam BB v2 brings next-level comfort with dual density Fresh Foam midsole with a combination of a firmer foam on the perimeter and a softer durometer foam directly underfoot.

Rear view of Zach LaVine's tan and pink New Balance shoes.
The New Balance Fresh Foam BB v2 / New Balance

The New Balance design team spent a lot of time focusing on the underfoot sensation, and the full-length Fresh Foam midsole provides a smooth heel-to-toe transition. The hexagonal outsole pattern provides elite-level traction for those quick cuts to the hoop.

"We are thrilled to introduce the Fresh Foam BB v2, a performance basketball shoe that brings together innovative design with the rich heritage of New Balance craftsmanship," says Trent Casper, New Balance GM of Basketball Footwear. 

Casper continued, "This update offers a softer yet responsive ride to keep the athlete fresh in the fourth. Blending heritage and modern design with rich materials and lightweight textiles provide the perfect balance of performance and style."

The Fresh Foam BB v2 will launch with Moon Beam and Magnet colorways and additional colors launching throughout the season. Stay locked into FanNationKicks.com for all your footwear news from the sports world.

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Pat Benson
PAT BENSON

Pat Benson covers the sneaker industry for Kicks On Sports Illustrated. Previously, he has reported on the NBA, authored "Kobe Bryant's Sneaker History (1996-2020)," and interviewed some of the biggest names in the sports world. You can email him at 1989patbenson@gmail.com.